Employee calling customer by thr name..is itself a marketing strategy..
@anujmohanty1005
Жыл бұрын
Wahi to
@Kathakathan11
11 ай бұрын
Not for introverts, just give me my coffee.
@bindutiwari4263
8 ай бұрын
that's service. There's a huge difference between marketing and providing good customer experience with your service. Why do marketiers think everything is marketing?
@Shaded_Tunes
5 ай бұрын
@@bindutiwari4263On what basis do you think they train their people? All the regiment and policies and customer management comes under marketing bro🤦, People, Process, they both come under marketing (people here means who deliver the service to the customer, process means the way the service is delivered).
@nycto16
3 ай бұрын
@@bindutiwari4263 science students think they do everything lol... we marketers are behind EVERYTHING.
@life_zero_km
Жыл бұрын
At the end calling people with their name Or writing their name on cup of coffee is also marketing strategy
@TT___L
Жыл бұрын
marketing attract couster and brand is a trust 😊
@farhidahmed4473
11 ай бұрын
a psychological strategy
@borderpatil6410
5 ай бұрын
Internal strategy where company itself does with help of it's employees to the existing customer and don't hire third party company for marketing.
@shubh5621
4 ай бұрын
It's branding strategy not marketing bro
@akshaythemarketer
28 күн бұрын
That's called smart personalization in marketing
@user-cq5gd6zs5y
5 ай бұрын
When he said brand building is not marketing. HE LOST IT
@kaushalpatelpatep1474
3 ай бұрын
Big fool 😂 Marketing made brand Brand made by Marketing
@akshaythemarketer
28 күн бұрын
Yep! I will rephrase it - it's one of the key parts in the marketing
@wajahataliawan1207
Жыл бұрын
When you become rich , logic less talks also become meaningful 😂😂.
@apurva1589
8 ай бұрын
He is from IIM, speaking the basic of every business “Service” You wont visit a Big shop if it’s owner is rude and mean
@sanuthakur5058
7 ай бұрын
@@apurva1589his name ?
@aka_rgn
7 ай бұрын
@@sanuthakur5058piyush goyal I guess
@kritikaraj5158
7 ай бұрын
@wajahataliawan1207 in bookish language brand is a name, term, sign, symbol or design or combination of all use to identify and differentiate ........on the hand Marketing refers to 'activities' a company undertakes to promote the buying and selling of a product or services... Whatever he is saying is logical......hope u understand the difference 🙏
@amansinha2298
7 ай бұрын
@@aka_rgnpiyush bansal
@docwithmooscles2901
Жыл бұрын
Starbucks is run by Ameer "dikhne" waale logg
@kingsofgorakhpur6559
Жыл бұрын
A middle class comment 😂
@GypsyTippler
10 ай бұрын
Starbucks is about expectations
@Studywithjen-rk5es
3 ай бұрын
There are some people who genuinely loves there coffee
@sciencesantanvedas6457
Ай бұрын
😂😂😂😂
@YakshSingh16
Ай бұрын
Exactly 💯
@deepaktiwari4899
Жыл бұрын
Starbucks is Marketing From Students who Do MBA in Abroad
@akshaythemarketer
28 күн бұрын
This video hits the nail on the head! Branding goes beyond campaigns - it's about building a loyal community.
@abhishekseth7779
Жыл бұрын
this man doesn't know that branding is also a part of marketing and only changing colors of logo is not branding
@hellogaiz171
4 ай бұрын
i think did mention a subtle explanation about this too
@akshaythemarketer
28 күн бұрын
On point!
@tigmanshutiwari3376
11 ай бұрын
brand building by employees will only happen when you have customers to serve and those customers are brought by advertising only
@ziyashaikh3820
8 ай бұрын
Brand is particular identification of your company it just not creat by one function or element of company, it run by whole elements of company. Each element increase the respect growth of company
@akshaythemarketer
28 күн бұрын
That's true! It's one of the crucial part in the marketing
@devverma_02200
Ай бұрын
Marketing best tho brand best
@aashitparcha9998
Жыл бұрын
He tried to sound cool! Like in those podcasts but really chose the wrong example! People literally go to Starbucks for it’s branding. Most of them go there to click a snap of their mug (Part of branding design), with logo visible, your name written. People buy their expensive mugs, you know why? Not cuz the staff called their named and asked them to buy lol! They buy it, cuz they “LOOK” good, because of all the branding on those mugs. So stupid. And blud is an investor LMAO
@bindutiwari4263
8 ай бұрын
Are you British or are you just trying to sound cool by using BLUD
@aashitparcha9998
8 ай бұрын
@@bindutiwari4263 great, that’s all you took away from that comment. Good going man, NGMI!
@multicontent7743
4 ай бұрын
Completely agreed, nobody is going to Starbucks because they call you out by your names 😂 galat example leliya bande ne
@nycto16
3 ай бұрын
What else to expect from a science student? xD he's an engineer lol he doesn't know anything about business or specifically marketing.
@aashitparcha9998
3 ай бұрын
@@nycto16 true that
@kattynl
4 ай бұрын
🤦🏻♂️🤦🏻♂️ Brand building is a crucial part of marketing
@akshaythemarketer
28 күн бұрын
Ironically, He forgot it
@BrandNameIndia
25 күн бұрын
Valuable content... Make some more videos on this topic ❤
@i.anirbanbhattacharya
2 ай бұрын
Brand says about the epicenter of business
@akshaythemarketer
28 күн бұрын
Yes
@doordie1062
4 ай бұрын
Just coffee for Sandeep.. Anyone remembered ??😂❤
@EveryThingsFunny.012
2 ай бұрын
Ive never took a sip of starbucks coffee...infact i dont even like coffee...but still i wanna try it atleast once...and its clearly cuz of its social media marketing.but i think what he wanna say is sales are not completely dependent on just advertising and brand building...loyal consumers are more important with it and it happens with the quality of product.i agree
@Shaded_Tunes
5 ай бұрын
The problem is that thinking marketing is all about just changing brand elements and colors and symbols. Its much more than that, its about how frontline workers behave, how the overall culture of a company is, and how, it infiltrates every part of a brand. You should read the 6 Ps of marketing which it the absolute basic of any marketing course.
@nycto16
3 ай бұрын
bro inn science walon ko kia pta commerce ka xD
@akshaythemarketer
28 күн бұрын
Your answers make more sense then the video.
@PratimaThimmaiah5
Жыл бұрын
Brand building is different for all businesses. Imagine a company without any marketers and excellent sales team. The. Haines reach will be very limited.
@akshaythemarketer
28 күн бұрын
Well said Pratima!
@KunalSankheEdits
10 ай бұрын
Very well said ❤
@meesamshaikh
3 ай бұрын
Sir Logo ko Starbucks Tak laane main Hi Marketing Lakti Hai... Calling By Name it's a Sales Strategy not Marketing.
@akshaythemarketer
28 күн бұрын
Partially agree
@the_engine_room5402
Жыл бұрын
Absolutely i disagree with his point building a brand is the biggest element or a crucial element of marketing people build brand so that general public can buy their products blindly still that product is not worth of the price but they have made their brand name so strong people will still buy it
@akshaythemarketer
28 күн бұрын
He was not concious when he stated his point! :P
@anujagrawal1875
4 ай бұрын
Its the story that sells. Everyone can craft in its own way.
@akshaythemarketer
28 күн бұрын
Agree Anuj; it's the authenticity that sells in this era.
@UniversalTuitor
Жыл бұрын
FYI brands build through marketing branding is associated with marketing
@akshaythemarketer
28 күн бұрын
That's true
@aniketjoshi7518
3 ай бұрын
True
@GoodLifeCo.
11 ай бұрын
Completely wrong here. Much before people knew that starbucks writes name on cups, they wanted to walk in due to its prestigious brand value, built by solid marketing. Infact writing names is part of marketing strategy. After that, it would be product, that gets the consumer back again. U could have a cold coffee anywhere, but you spend that extra money, that too for a self service coffee shop, due to its brand image, (built by marketing).
@akshaythemarketer
28 күн бұрын
Yes, your answers make more sense then the video.
@sunrisepolymer
4 ай бұрын
Sunrise Polymer Manufacturer of Adhesive Tapes
@SanjayRam-cr2bq
9 күн бұрын
Everything from idea generation to aftr sales service is marketing
@sinjun.s1418
6 ай бұрын
Somebody please tell him that "Branding" is a small element that comes under a broader term called "Marketing". Please don't confuse people.
@nycto16
2 ай бұрын
He was a science student after all, what else you expect from him? He's the proof of "science students are dumb".
@akshaythemarketer
28 күн бұрын
Your answers make more sense then the video.
@user-kf7lv6cg8q
4 ай бұрын
Starbucks is only alive due to marketing:)
@akshaythemarketer
28 күн бұрын
That's an open secret X)
@rushal_9828
Ай бұрын
That's why there are 7 p's in marketing, one of which stands for people
@akshaythemarketer
28 күн бұрын
Yep!
@creatikartta
8 ай бұрын
true words
@harshsawnani5106
Жыл бұрын
All he himself does is mass marketing! They keep sending you texts about these offers but actually they are just offering you average products. He doesn’t have a brand, it’s just a marketing play to keep people buying more and more.
@brandcom6537
2 ай бұрын
brand mgmt is the core function of marketing. he must unlearn n relearn
@akshaythemarketer
28 күн бұрын
Yeah, you're right
@SolutionStoreNepal
3 ай бұрын
🎉🎉🎉🎉🎉🎉🎉
@BinduMavi-rq8zh
2 ай бұрын
😂😂😂agar chay wala naam le ke bulaye to uski maa bhaina kr doge
@Phoenixtactics
12 күн бұрын
That’s the reason I never buy from his brand till date 😂
@gopalrandheer7781
2 ай бұрын
Almost each and every hotels in india do this “name shouting” thing!! You really go to Starbucks for this?? 😂😂
@akshaythemarketer
28 күн бұрын
Interesting perspective !
@devanshbhatia5138
2 ай бұрын
People just go to Starbucks to upload stories
@akshaythemarketer
28 күн бұрын
Yes, they are :P
@velerina2017
2 ай бұрын
Day 69 of telling piyush to use lipbalm 😅
@akshaythemarketer
28 күн бұрын
Lol
@abhiseksharma1471
2 ай бұрын
Brand building is spending investor money and going in loss
@akshaythemarketer
28 күн бұрын
Your comment is too broad!
@user-xy6eh2sb7c
4 ай бұрын
Correct
@user-iy4ug7rw2j
3 ай бұрын
Taste is best than other coffee brands
@kira_amori
10 ай бұрын
Interesting fact is Starbucks never had any advertisement
@GAmes-cg2uf
Жыл бұрын
But Starbucks log logo ke liye hi jaate hai
@akshaythemarketer
28 күн бұрын
Sahi baat :P
@thezubairrahim
Жыл бұрын
Example is Nestle instead of Starbuck
@Arppitmishraa
9 ай бұрын
Achha
@pranavlakha8103
9 ай бұрын
How about the Meesho brand (a cheap brand)?
@shubham-yj2iw
Жыл бұрын
Simply he is talking abt 5c of marketing
@anoushkadivakar1353
Жыл бұрын
Starbucks is a social climbing brand. You go there, not because the coffee is fantastic or your cup has your name, you go there to show people around you that you belong to a certain class- with your MAC laptop on a Sunday when you have absolutely no work to do apart from posting it on social media. It's a brilliant yet pretentious branding strategy and it is definitely brewed by a bunch of brand marketing people.
@sakshikelshikar3729
10 ай бұрын
Plz suggest in which institute brand management course is availabe. Plz reply God bless you
@dhruv7870
Жыл бұрын
But we can definitely say that marketing plays a really important role ! As suppose Starbucks is new so very few people know that they call your name and right your name on the glass This thing we know only through marketing ! So marketing plays an essential role . I had not visited Starbucks but i know how they look from inside what they server just because of some videos that Market Starbucks If it plays an important role that make me approx 50% of the business . What you guys say ?
@pramodsoni209
11 ай бұрын
Haan main isliye hi to jaata hu starbucks taaki coffee aane par koi mera naam chillaye
@peace_sacrifice
5 ай бұрын
He seems confused between "BRANDING" and "Brand Building"
@DynamicRaku
8 ай бұрын
Just like he's wearing Asics shoes
@sibgat028
11 ай бұрын
Sir focus on lenskart make it profitable
@hrushikeshsonsurkar
7 ай бұрын
Completely wrong example, they call out your name on highway thela also these day😂.. brand building is a combination of brand strategy & brand identity which marketing & sales has to follow..it's basically a guideline for sales & marketing guys..
@carefullycareless4554
Жыл бұрын
bhai source video ka link de do
@TheVillageOrama
Жыл бұрын
He is peyush bansal. Search interview by name
@tarungoyal4219
11 ай бұрын
But whatever you just said come under marketing only...
@enter10videos72
5 ай бұрын
10 saal se bandaa still searching for profit and he teaches others😂
@adityasingh3963
Жыл бұрын
They call you by your name because you go to Starbucks very often while most Indians can't afford Starbucks everyday. So very few people are regular customers. People go to Starbucks only for Instagram post.
@akshaythemarketer
28 күн бұрын
Haha yeah
@AjayDhankar
2 ай бұрын
People hold a mic and say anything these days.
@akshaythemarketer
28 күн бұрын
Right :P
@ranjith999
11 ай бұрын
Dont buy a product that does more branding.. 😂
@subhadippal7889
6 ай бұрын
Profit?
@adityaguharoy8358
5 ай бұрын
Ghantaa.... Koi bhi brand chalta hey khud brand ka status mey.... Marketing build brand..... Ye banda confused hey 😂😂
@SuryaKarigar
5 ай бұрын
I don’t know what Coca Cola employees do 😢😢
@velerina2017
Жыл бұрын
I go to Starbucks because it makes it look expensive and western and modern
@ajinkya3780
11 ай бұрын
So basically you go starbucks nad drink expensive coffee to hide your true condition so as to get "acceptance" or "recognition" from your friends and family.right?
@user-os6jj4zi1z
7 ай бұрын
Yes and all of this is part of the brand and service experience. Branding and “brand building” spans far beyond recognition of a logo and trade name. It is the core and personality of your brand and everything Starbucks does builds that personality and brand loyalty. I think too many people think of a brand as its visual identity, and that could not be further from reality. This video doesn’t have a ton of direction or sound logic to it haha.
@muhammadbinmazhar
27 күн бұрын
who is he *u*k
@amanjotchawla
10 ай бұрын
Starbuck’s coffee sucks, Employes too, may be in punjab.
@mandeepbedi4339
6 ай бұрын
Just say anything and people will listen
@finding_track
4 ай бұрын
Not agree
@Advika.Official
3 ай бұрын
It's by logo only 😂 you are just lol
@emonbhoi6803
3 күн бұрын
Bhai tum phle seekhlo
@nycto16
11 ай бұрын
kuch bhi? hum to yhan chanay bech rhy naa BBA parh ke... Branding/Brand Management is a sub-field of Marketing.
@nycto16
2 ай бұрын
Yhi hota ha jb science ke jahil business ki baat krte hain... science walon tumlog ki bss ki nhi ha rehny do xD
@armaangani
Жыл бұрын
Bro don't know what he saying.
@prabhat737
9 ай бұрын
Meaning less talks 😂 interviewer ne time khrb kr lia apna. Mt bulaya kr bhai aise logo ko.
@textiletech1638
4 ай бұрын
Rehne de tu toh khud ka business loss mein hain
@CypresstheAwkwardCat
Жыл бұрын
Doesn’t know what he’s saying
@musicalsomya
Ай бұрын
why you are so charming!🥺🌸
@AyushiRaval
3 ай бұрын
Faltu company
@sanajamhed2469
18 күн бұрын
Bongi mar rha hy
@kauramwadhwa7697
4 ай бұрын
i don't like him
@aritramarketing1491
Жыл бұрын
Bhai Tuh shark tank sab se bakwas shark hai yeh sabko pata hai. Kuch din pehle tuh CA logo target Kiya tha. Sale tuh kudh bechta hai chasma. Tuh tika hai franchise based model pe, revenue ka muh Tak nahi dekha. Brand building kya hai yeh PepsiCo HUL ki Ceo seh Jake puch.
@AshishHekre
10 ай бұрын
Its a concept called customer delight when they call out ur name. Kisne isko bhita diya shark tank pe .. lol 😂😂 basic 101 marketing nahi pata .. karan johar jo brand ambassador bana ta hai use to marketing ki kya uneed karloge 😂
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