Branding is such a broad topic, and this episode leads on nicely from last week. I speak about the most important aspects of branding when it comes to being an artist, including your values, how you and your artwork are perceived by your audience, leaning into your niche, and being your genuine self.
Creating a personal brand around you and your artwork can really help scale your business. You want be distinct and consistent across all areas of your art business, and provoke an emotional response in someone, so they remember you.
In this episode I talk about the process of developing a brand identity. This process includes logos, visual designs, how you communicate with your audience, how you present yourself and what type of content you put out there.
Strong branding can establish credibility and build trust with your audience. Being consistent with it creates a clear brand identity, gives you a reputation and a longterm future as an artist.
Thanks for listening!
Becca x
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