NOTE FROM TED: This talk only represents the speaker's personal views and understanding of marketing and the brain. Several claims in this talk lack scientific support. We've flagged this talk because it falls outside the content guidelines TED gives TEDx organizers. TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here: storage.ted.com/tedx/manuals/t...
Brandology - why we buy what we do and how to get others to buy what you do. With Christmas away the global sleigh ride of Santa Claus to the homes of all children will soon be underway. Why do we all become more susceptible to buying more things during the festive season or are businesses just better at marketing at Christmas? While the answer could be both the real magic of Christmas lies behind what Ashley Riley calls ‘Brandology’ He explains the theories, the practices and the psychology behind the enormous pressures of why we buy our children the ‘must have’ toy of the year, why we spend a small fortune on perfume and aftershave and why for some reason the Christmas of long ago seemed simpler, less about money and more about the ‘meaning.’ This is a fascinating, interesting, entertaining and informative look at not only how global corporate businesses get us to buy at this time of year but equally importantly how we can all learn from them and use those skills ourselves. Brandology - why we buy what we do and how to get others to buy what you do.
With Christmas away the global sleigh ride of Santa Claus to the homes of all children will soon be underway. Why do we all become more susceptible to buying more things during the festive season or are businesses just better at marketing at Christmas?
While the answer could be both the real magic of Christmas lies behind what Ashley Riley calls ‘Brandology’
He explains the theories, the practices and the psychology behind the enormous pressures of why we buy our children the ‘must have’ toy of the year, why we spend a small fortune on perfume and aftershave and why for some reason the Christmas of long ago seemed simpler, less about money and more about the ‘meaning.’
This is a fascinating, interesting, entertaining and informative look at not only how global corporate businesses get us to buy at this time of year but equally importantly how we can all learn from them and use those skills ourselves. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
Негізгі бет Brands and Marketing | Ashley Riley | TEDxNorthampton
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