Brett reveals how he transformed his solo design agency into a groundbreaking, productized service, generating an eye-popping $120K monthly revenue - that's nearly $1.5M a year as a solopreneur! But is Designjoy's success too miraculous to be true?
Welcome to the Creative Brief, a hangout with your favorite creatives, entrepreneurs, and influencers.
Today, I’m sitting down with Brett Williams, the godfather of design subscriptions, to talk about the massive success of his company Designjoy. Brett has figured out a way to turn his one-man design agency into a productized service that grosses over $120K in monthly revenue. If you’re doing the math, that sets him up to do nearly $1.5M per year as a solopreneur.
Now, even though I’m a fan of Brett, I went into this interview with a healthy level of skepticism. I mean, Designjoy seems too good to be true right? And it’s fair to say people have pretty strong opinions about Designjoy and Brett’s approach to viral marketing. I’m curious to know what you think after hearing him out, so let me know in the comments.
0:00: Introduction
2:40: Brett’s Background
4:44: The Designjoy Origin Story
9:16: Launching Designjoy and Gaining Initial Traction
13:08: Pricing and How the Subscription Model Works
16:07: Volume and the Reality of the Business
17:54: “Racing to the Bottom” Criticisms and Misconceptions
20:02: Talking About Money and Course Boys
21:27: Challenging the Conventional Design Process
23:20: Assumption-Based Design
26:22: The 30-Minute Rebrand
27:14: Challenges and Downsides of Scaling
29:29: Value-Based Pricing and the Designjoy client profile
31:59: Launching the Productize Yourself Course
35:59: Approach to Social Media
39:13: Fake Stripe Accusations and Criticisms in the Comment Section
42:23: The Vertical Integration of the Service, the Course, and the New Product
43:15: Building Aktive, a Designjoy-Inspired Project Management Tool
46:48: Brett’s Take on the Design Industry and the Rise of the Productized Model
51:51: The Problem Aktive Will Solve
53:07: Tips for Productizing Yourself: Specializing and Time to Value
57:42: Turnover and Client Churn
59:08: Closing Remarks and Rethinking the Cybertruck Order
1:02:57: Post Game Analysis
More from Brett Williams:
Twitter/X: / brettfromdj
Designjoy: www.designjoy.co/
More from the Creative Brief:
Spotify: open.spotify.com/show/1QQCj4M...
iTunes: podcasts.apple.com/us/podcast...
Twitter/X: / brianathey
Instagram: / brianathey
Website: brianathey.com
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