Brownie Wise, a divorcee and single mother, struggled to find employment in 1950s America. To cover medical bills for her young son, she began selling Tupperware door to door. Wise had such success that she began throwing Tupperware parties to sell the product to friends and neighbors. She eventually pitched her “party plan system” to Tupperware’s inventor, Earl Tupper and completely revolutionized the company.
In this episode of Trace Material we speak to Alison Clarke, author of Tupperware: The Promise of Plastic in 1950s America, to understand Tupperware’s fascinating transition from everyday product to a cultural centerpiece.
Listen to this episode, “Mi Sueño Tupperware,” from Trace Material: Stories from the Plastics Age wherever you get your podcasts:
Apple: apple.co/3rVdWyX
Spotify: spoti.fi/3s0EfUx
Stitcher: bit.ly/3MGsKK6
For photos, transcripts, and additional resources from the podcast, head to our website:
healthymaterialslab.org/podcast
Trace Material is a podcast from Parsons Healthy Materials Lab at The New School explores the intersection of our lives and the lives of the materials that surround us. Each season we dig into a material you might find in your home to discover what it can tell us about our shared history and culture.
In our second season, we’re telling stories from the plastics age. No single material has had a greater impact on the modern world than plastic. We bring together diverse perspectives to tell the complex and nuanced story of plastics in the US. Through materials like PVC and products like Tupperware, we explore how plastics have transformed our bodies, homes, and environment.
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About Healthy Materials Lab:
Healthy Materials Lab is a design research lab at Parsons School of Design that is dedicated to placing people’s health at the center of all design decisions, raising awareness about toxic chemicals in building products, and creating healthier places for all people to live.
For resources, tools, and guides to healthier materials visit: healthymaterialslab.org
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