At the beginning of 2023, Final Pixel created a promotion that took Oracle Redbull Racing’s RB19 from Manhattan Nevada to Manhattan New York (via the moon!) - all from the comfort of a studio in Wakefield, Yorkshire. We took the Formula 1 car through the desert, the populated roads of Las Vegas at night, over a Miami highway, past the Kennedy Space station, 23,8855 miles to the moon and back, then to the New York Classic Cars Club over Brooklyn bridge - without leaving the studio in the North of England.
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With virtual environments and locations being built digitally using Unreal Engine, the necessity to travel or build the set is greatly reduced. Brands are enabled with an approach that realises the necessity of creative campaigns that often have a global requisite and makes it possible to service multi territories from one location. Final Pixel strives to transport the advertisers toward earning Carbon Net Zero status.
The prospect of applying the same theory across brands internationally offer huge scope and scale of opportunity for advertisers. The Carbon footprint of the RB19 road trip was calculated at 16 C02e, which Final Pixel paid to offset, allowing the entire end to end production to be Carbon net zero.
Not only did Virtual Production aid sustainability initiatives, but it also solved numerous pain points for the client that rendered the creative brief, a road trip across America, impossible. The embargoed RB19 car was of great confidentiality and had not been seen by the public anywhere, thus rendering it impossible to shoot it on location.
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