I know there a lot of people on the stage and in the audience who are small business owners and maybe want to become small business owners and we have this incredible panel and I wanted to open it up for each of you to talk to that person, give them your best advice, inspire them, let them know what you think, what you've learned along the way in terms of how to scale up a business how to really make it grow little encouragement is always good as well Mr. Buffett we will start with you.
For tomorrow morning when you look in the mirror after you've gotten out just right put on a lipstick or whatever you want on the mirror put: delight my customer not satisfy my customer delight my customer any business that has delighted customers as a sales force out there that you don't have to pay you don’t see them but they are talking to people all the time. I remember whenever I bought my last car a few years ago I don't remember how much I paid but I remember the experience I had either went out of there feeling very good about the person who dealt with me when they arrive I Baldento Macsimum gonna go someplace else so your customers going to get going to talk and you want them out there as salesman for you and they will be if you delight that the classic example Jeff Bezos commenters on the 20 years ago had a very very very small business but he sell out every day to delight his customer by quiet fast delivery by lower prices whatever talk and today he is thinking about how to further delight his customer he'll never quit and you will succeed if you have delighted customer so don't sell for satisfied have a person walk out the door thinking I've never had a better experience with a human being and they'll be back to buy your product.
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