Rafe Offer is the Founder and Executive Chairman of Sofar Sounds. Sofar Sounds reimagines the live music experience for artists and fans through intimate performances. Since its founding in 2009, Sofar has grown from a grassroots community movement to hosting hundreds of local events per month in cities around the world.
Sofar began when Rafe found himself frustrated by the distractions at live events like people on their phones, talking over performances, jam-packed venues and subpar stereo systems. As an alternative, he began hosting small groups of friends and artists in a London flat. The interest in attending these intimate gigs grew and this movement expanded to cities outside of London.
Rafe Offer is the Founder and Executive Chairman of Sofar Sounds. Sofar Sounds reimagines the live music experience for artists and fans through intimate performances. Since its founding in 2009, Sofar has grown from a grassroots community movement to hosting hundreds of local events per month in cities around the world.
Sofar began when Rafe found himself frustrated by the distractions at live events like people on their phones, talking over performances, jam-packed venues and subpar stereo systems. As an alternative, he began hosting small groups of friends and artists in a London flat. The interest in attending these intimate gigs grew and this movement expanded to cities outside of London. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
Негізгі бет Building a global brand, locally | Rafe Offer | TEDxLSE
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