Tim Taylor is the CEO and Founder of Midnight Marketing. With a keen eye for market opportunities, Tim identified a significant gap in the marketing strategies of oil and gas service companies, particularly in their branding and online presence.
4 years ago, this insight led him to start Midnight Marketing, which now offers unlimited, no-contract marketing services, Branding, Websites and Digital Marketing.
He is also a devoted father, balancing his role as a CEO with the responsibilities of parenthood, health and fitness as the foundation for his success. Tim is passionate about fostering a creative, fail-first culture and believes in the power of strategic delegation, experimentation and long-form content/podcasting to drive inbound traffic and build a strong team culture.
In this episode, we discuss:
- The importance of balancing family and health as the foundation for success.
- How to leverage long-form content and podcasts to build culture and test new ideas.
- How to scale your business with strategic delegation and exceptional customer service.
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Timestamps:
0:00 - Introduction
3:07 - Family and health is your first foundation
10:05 - The origin story of Midnight Marketing
12:15 - Lessons from building first 7-Figure company
15:33 - Digital Wildcatters
17:36 - Unlimited marketing, no contracts
21:28 - Inbound vs Outbound
24:51 - The importance of marketing for energy companies
25:48 - Personal Branding
30:20 - Empowering and building your team
31:55 - 'Usually in a young company the bottleneck is the founder' - Building systems and delegation
33:00 - Why should you start a podcast?
37:00 - Fail-first approach / experimentation
39:54 - Rapid Fire
41:35 - Tim's passion for Christmas
42:35 - Closing remarks
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