"Building An Agile Creative Testing Program For Your Brand” featuring Swayable CEO/Co-founder James Slezak
In this webinar, James Slezak, Swayable CEO/Co-founder, is joined by Senior Client Success Manager Taylar Pompey Harrington to share proven tactics for building comprehensive creative testing programs across your brand’s marketing, creative and research teams.
You’ll learn about:
- How to build and implement a repeatable creative testing process within your own organization
- Why comprehensive agile testing programs are critical for maximizing campaign ROI
- What prototype creative is, and how are agile marketing teams using it to test their key hypotheses
Негізгі бет Ғылым және технология Building an Agile Creative Testing Program with Swayable CEO James Slezak
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