**Update** I forgot to click the 'update' button when looking at the email open rates so the data was old. The actual open rates are 33% and the actual CTR of the emails is 9.5% as of uploading the video.
@creepsomber
2 жыл бұрын
It would be great to have this built out in greater detail in the course, as many of us are starting out with no established fan base.
@McMurda3c
2 жыл бұрын
Hey Andrew, hope you are well. I have a question regarding Facebook ads. I started promoting my music using your course about a month ago but it doesn’t seem seem to work quite the way I would like it to. One of the problems is that I cant get conversion costs under 50cents wich in its self is not such a big deal. But what really has me scratching my head is the following: So I use toneden as my landing page and according to it I got around 1000 clickthroughs to my Spotify however this translated to only about 200 streams. I watched one of your videos regarding this problem and the main thing that seems to cause this is not using a deep link (the one with the ?). However I did use that specific link so it can‘t be that. I‘m also just targeting tier 1 and 2 Spotify countries, played around with many different placement options as well, (also made sure I’m never using the Audience Network placement) nothing seems to fix it. The only thing I haven’t tested yet is using a different landing page. I‘m wondering if you have noticed this problem with other artists and is there maybe a solution I haven’t though of yet? Could it be a problem with tonenden? If anyone else has experienced the same I would love to hear from you and maybe we can find a solution together. Thank you in advance!
@AndrewSouthworth
2 жыл бұрын
Hmm yeah for 1,000 conversions to Spotify I would have expected about 1,000 to 1,500 streams from about 500 listeners with 250 saves. So 200 streams is definitely low. You could try sticking with just Tier 1 for a little while, it will be more expensive but the quality may be higher which can help your pixel learn more about your actual converting audience. Then once you see the quality on Spotify improve test adding in Tier 2 again. In terms of costs a lot of that will depend on audience and ad testing, also each song will perform differently. Not sure if you've promoted one song and how many ads you tested for that song, but for example even in the same song you might have the chorus cost 3X more than the verse in your video. Or one song might perform 2-3X better than another song. Another factor with the cost is if you're new to this Facebook has very little data on you. Over time as you get more data they get better at figuring out your audience, so costs generally improve. This is most noticeable if you've only run a couple campaigns. It can be a good idea to run some video view / engagement campaigns to Tier 1 countries either before and/or in between conversion campaigns to get FB more data for your brand at a cheaper cost than conversions.
@McMurda3c
2 жыл бұрын
@@AndrewSouthworth Well thank you for your quick and in depth response, I‘ll definitely go test that! And yes my Facebook Ad account is pretty new so I‘m generally not worried about the higher costs, I did get lower conversion rates on some specific ads, the lowest I got was 25cents. But what I‘ve noticed is that when I turn off the expensive ads the cheap ones shoot up in price so I generally just leave them all on wich then leaves me with about 50cents per ad set.
@thefortunemusic
2 жыл бұрын
Could it be also that you are using a deeplink rather than a landing page? With deep links even if a bot clicks it it will trigger as a conversion event. But if you are using smart link and using conversion campaign, even if a bot clicks it it will only trigger a page view and not the conversion campaign because only a human can decide to choose which platform to play and click it.
@McMurda3c
2 жыл бұрын
@@thefortunemusic I‘m using the Smart Link landing page by Toneden and I have their „View Content“ trigger set up with my pixel. I also have three different options for streaming my track on the landing page. I think thats the way to do it? Do let me know if I‘m missing something, appreciate your input.
@jonassnitt2606
2 жыл бұрын
@@McMurda3c Hey man! I had very big problems to get streams when I targeted world wide and tier 2 countries but I had cheap conversions for 0.12 - 0.14 cents. Buuut 80 % of the conversions did not translate to streams, the big and simple solution that worked out: Send them to your Spotify profile and not your song! Why? Because in these countries the majority of listeners uses Spotify Freemium and as a free user you can’t select specific songs to play! So when they click to play the song everything just crashes or they will be randomly shuffled to another artist. It completely changed everything and now I’m getting streams and followers from all around the world! Since freemium users can only shuffle artists from the profile! I would also recommend to try having Spotify the only alternativ and also no preview button which almost never work, just keep it super simpel!
@xero5101
2 жыл бұрын
Thanks for this video!
@yourboylb
2 жыл бұрын
Hey Andrew question, my FB account is restricted, can still run ads but its limited. Do you think that's why maybe I'm not seeing results running Spotify campaigns? Would it be better to just I guess make a new fb page and start with a new account? Or how long dies the restrictions usually last for (it's been 6 months)
@danprasad2340
2 жыл бұрын
Hi Andrew. Did you end up doing a vid on setting up the pre saves and page likes campaigns you talked about on this vid? Cheers
@victorcobane6644
2 жыл бұрын
Cool vid! This is very useful to me because I am gonna try to start something up from square 1 this summer, and I was wondering what the best way to oil the gears so to say was. Also it's kinda funny in a way to see you go from the crazy metal vocals to regular soft spoken speaking in this vid, lol.
@AndrewSouthworth
2 жыл бұрын
Thanks! haha yeah a lot of people don't expect the metal vocals from me.
@applejaxx
2 жыл бұрын
Click Up and the way you have the plan setup is 🔥🔥🔥!
@AndrewSouthworth
2 жыл бұрын
Thanks! I’m kind of amazed it’s free haha
@MissionMan
2 жыл бұрын
I have stopped running Facebook and Instagram ads, and am focused on alternatives. Have you found success with Twiiter ads, Google Ads, or any other platform?
@jayriku12
2 жыл бұрын
twitter ads are awful for music, and with google/youtube its a hit and miss. I tried tiktok and i get tons of traffic but no follow up.
@MiKEY_SANZ
2 жыл бұрын
I too would like to see him explore other, more basic promotion strategies. This video is too over complicated for me
@MissionMan
2 жыл бұрын
@@jayriku12 I have tried them all as well, but the only ones I've had success with are KZitem ads, but that's only for getting subscribers and for getting people to watch other videos (so far). I can't advertise directly to my Spotify profile with Google Ads, and trying to get people to add my songs on Spotify after liking them on KZitem has been nearly impossible. For Twitter, in the week or so that I've run them in a very limited amount, I've been averaging about 20 cents per link click, but that doesn't mean someone's listening to the full song, so I'm hoping there's a better way. I honestly just don't want to give any more money to Facebook, so I really want to find something close to its conversion levels.
@zachpitt9249
2 жыл бұрын
Thanks for this andrew
@piyasirimusicproduction
Жыл бұрын
Awesome voice mate! :)
@danaproducer
2 жыл бұрын
This is awesome, Andrew - love that you're doing this "new project / fresh start / no existing audience" series! And very cool, inspiring results so far! VERY intrigued by your T-shir/email campaign. And I recently started using Clickup as well - love to see u do a vid on that too sometime! One question: when you do your audience testing w the various bands as targets to see which yields lowest cost, are you using CBO? Or do u give each band/target their own equal adset budget? Thanks as always for the great vids and sharing your process!
@scrobaby
2 жыл бұрын
damn homie didnt know u were into metal thats tight af
@hottubtv
2 жыл бұрын
hey do you know if if it's possible to get on an editorial playlist after a release say my track hits 100k from discover weekly surely there must be some sort of consideration for other playlists right?
@AndrewSouthworth
2 жыл бұрын
I believe so. My song dreaming got added to editorial 2 weeks after release. I’m sure it’s possible months later
@ZachKopkaZake
2 жыл бұрын
Dude this whole world is freaking me out. Can you help? I feel absolutely hopeless about releasing another album in the proper way. Holy shit all the misinformation is scary bud
@themellyfluous
2 жыл бұрын
I love the advice man, Ima return when I hit my streaming goals to thank you again😂🙏🏽
@YoungCake
2 жыл бұрын
How do we reach our fans that like our Facebook Page?
@bcgentertainment
2 жыл бұрын
Why does everyone have to talk like they’re auctioneers these days?
@AndrewSouthworth
2 жыл бұрын
What do you mean?
@SysBash
2 жыл бұрын
you are such a facebook ad nerd. but thank you. i keep on learning from you. wish you all the best with your band project.
@elfrancesbeats6138
2 жыл бұрын
Wow the pre-fill form thats genius
@datemonthyear
2 жыл бұрын
thanks Andrew. Very timely indeed!
@HearAlma
2 жыл бұрын
Super interesting (as always)! Love how methodical you are, Andrew. Thanks again! 🥳
@almacook9976
2 жыл бұрын
I low-key want you to be my manager… 🤣 I resonate with this style of strategy so much.
@MitchCollinge
2 жыл бұрын
Love this mate!! Keep up the good work!! 👌
@TruthTrill
2 жыл бұрын
That song goes mfn hard!
@ichabodcrane4768
2 жыл бұрын
hi can u help me please? how can I release a song with the title in all lowercase letters? or what music distributor can I use? I use onerpm but it capitalizes the first letter of each word automatically
@AndrewSouthworth
2 жыл бұрын
Distrokid let’s you do lowercase song titles.
@SoCalWarehouse
2 жыл бұрын
Where do your host your website and is there a template for that join us page? Can you send the link to it?
@AndrewSouthworth
2 жыл бұрын
Here I’m using SiteGround for hosting a Wordpress site. No template for the Join Us page, just made it using the drag and drop elementor. My theme I believe is called Kentha though.
@SoCalWarehouse
2 жыл бұрын
@@AndrewSouthworth awesome, can you share a link to that landing page?
@daymaresinfairview
2 жыл бұрын
Hey Andrew, are you alright? I hope all is well with you. As a concerned member of the KZitem community I've noticed that you haven't been responding when I've tried to contact you and just wanted to let you know that you're physical and emotional well being matters to me and I will do my best to listen and help in whatever way I can in your difficult time. Please message me back in the comments when you get this and let me know if you're ok and if it isn't any trouble for you I would appreciate an answer to the request I made to collaborate on your song Sunrise. Thanks. Much love and I wish you well in everything you do. Stay safe and take care. :) ~ Mark
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