While running a rubber factory in 1889, two brothers, Édouard Michelin and André Michelin had a cyclist show up at their door with a damaged pneumatic tire. After spending hours working to repair the tire, which was glued to the bicycle wheel, an idea sparked.
What if the brothers could make a removable tire? Well, in 1891, Michelin put forward its first patent for a removable pneumatic tire. Charles Terront used these tires to win the first long-distance cycle race, Paris-Brest-Paris.
After this, the company continued to grow, and innovate the space. And in 1898 they introduced the world to Bibendum, known widely as The Michelin Man. And over the years, as a centerpiece to Michelin’s marketing, Bibendum has undergone many transformations.
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Негізгі бет Building The Brand: The History of Michelin
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