The Traffic Jam Whopper. We used real-time data to detect our potential buyers in a traffic jam in order to offer them a Whopper and deliver on the move.
We used 100% dynamic, data-driven media to promote our service, only in high congestion zones. By leveraging traffic and drivers’ real-time data, we adjusted our billboards’ location and content, displaying information about the remaining time in traffic to order, and personalized updates about deliveries in progress.
As soon as drivers entered our delivery zones, Waze banners ads and push notifications invited them to get a Whopper with our hands-free Voice-activated ordering feature. Then, using the latest Google Maps API’s, we pinpointed vehicle location and speed in order to deliver-- for the first time ever-- to a driver on the move. The delivery zones changed following the traffic live, making our service available when a gridlock was identified within a 3 km radius from the restaurants.
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Visit our Website: webelievers.com/
When you truly believe and create, good things and people follow.
Gracias for Believing.
Негізгі бет Burger King | "Traffic Jam Whopper"
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