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👩🏻💻 Society-Centered Design: From Me to We
User-centered design, as we understand it today, focuses only on users. In many cases, this leads to products that are great for their users but bad for society.
Society-Centered Design is a framework for developing products that address the big issues of our time: climate change, sustainability, resource scarcity, and other conflicts that divide our society.
This talk is not about idealism. In this talk you will learn:
1. why this is important
2. that this is the competitive advantage for tomorrow
3. how we can convince decision makers to go down this path
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About Burkhard Müller
🔗 / @burkhardmueller
🔗 www.mutabor.de
My mission is to inspire brands to embrace new technologies and push boundaries with them.
I lead transformational projects for companies such as Bosch, Migros, Swatch or Vodafone and my digital products are used by 100's of thousands of people every day.
I am ADC Member, speaker at digital congresses and publish about digitalization, Web3, sustainability and the future of design.
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About Front Conference Zurich: Where design meets technology.
🔗 / frontzurich
🔗 / frontzurich
🔗 / frontzurich
🔗 / frontzurich
🔗 mastodon.socia...
🔗 / frontzurich
Designers and developers share a common mission - to create amazing experiences. But it's not always easy for these two tribes to communicate. To bridge the gap between design and technology, we created the Front Conference in 2011.
To create great digital products, we rely on each other: designers on developers and developers on designers. That's why we came up with the idea of a conference for everyone involved in the design and implementation of a front end.
By staying at the forefront of both design and technology, we've grown to become the largest web conference in Switzerland. Our interests have broadened to reflect the increasing maturity of the industry. We now cover management topics such as design leadership, tech governance and UX strategy.
Our attendees range from juniors to managers, and we attract key speakers to come to Zurich and share their knowledge in talks and workshops.
The conference has become a place to learn and network, and we have many loyal professionals who come back every year.
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