Streaming audiences expect a shorter, more relevant ad experience than linear viewers, and publishers are offering formats and ad space that are data-driven and precise so advertisers can deliver a more meaningful message to their audiences. Our own Tim Sims sat down with Nestlé USA's Carolyn Han and T-Mobile's Evan Barocas at Advertising Week New York 2022 to discuss the benefits of centralizing your TV buys, how to activate your TV budgets with a decisioned approach, and how to leverage data to reach your desired audiences on CTV.
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Buying CTV: The Power of Decisioning and Data on Premium Video
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