In this video I go over how to calculate sell in and sell through in retail.
Calculating sell-through in retail is one of the most important metrics you can track in fashion retail as a wholesaler or buyer as it is the metric that shows the brand or style's rate of sale as compared other vendors.
At a simple level sell through is calculated based on the equation below:
Sell through % = Units sold / Units received
There is another metric call "sell in" that is the amount that is sold into or brought in buy a retailer as compared to sell through which is the ratio of sold product compared to total product received.
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