Let’s do an exercise to calculate the market potential for a product you might be building. There are many ways of doing this research, but I particularly like a TAM, SAM and SOM exercise: Total Addressable Market, Serviceable Available Market and Serviceable Obtainable Market. This way you can really focus on who are going t be your target customers and users and focus on prioritizing them when you develop your product.
📥 Check out the templates I've created to make your work easy 👇:
www.insidetheproduct.com/reso...
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Here are some of my favorite books (these are affiliate links):
The Lean Product Playbook, Dan Olsen: amzn.to/3TtjfRw
Escaping The Build Trap, Melissa Perri: amzn.to/3y8ODgf
The Product Book, Product School: amzn.to/3wRstyS
Inspired, Marty Cagan: amzn.to/3GlvfPM
The Lean Startup, Eric Ries: amzn.to/3MQxzRu
Hooked, Nir Eyal: amzn.to/3vcADAo
Negotiation Genius, Deepak Malhotra & Max Bazerman: amzn.to/3BMtIRL
00:00 Market research of your product
00:51 Exercise
01:07 Total addressable market
05:10 Serviceable available market
09:08 Serviceable obtainable market
13:15 Why you this is important
My name is Juan Rodriguez, I’m a senior program manager at a tech company in Finland, my experience is in building both desktop and cloud solutions focused on B2B, I care a lot about product design identifying the right customer problems and finding the solutions that bring the biggest impact to the company.
My education is on electronics and automation and my early jobs were focused on machine vision and to some degree robotics, you can imagine I don’t like manual processes very much and love to automate as much as possible :) I moved to Finland in 2006 and started working as a software engineer, after a while I moved into product teams, with roles like application manager and product manager. Currently I am the product director driving product managers and helping them grow in their careers.
I plan my channel and document the tech companies ways of working in Notion, go check it out! [inside-the-product.notion.sit...](www.notion.so/Inside-The-Prod...)
Follow me on twitter: [ / productinside ]( / productinside )
#marketresearch #TAMSAMSOM #productleader
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