Beyond advertising: Why the best story about your brand is never about your brand.
MARKUS GULL
GULL GOTHAM, USA
Markus Gull, aka The Brand Story Dude, is a veteran story smith, brand architect, content producer and creative director equally at home in the communication and entertainment sectors. He is the founder, CEO and Creative Director of Gull + Company (Vienna) and Gull Gotham (New York) and the creator of the unique audience- and story-driven brand-building method Hero Branding® - Brands Make Heroes. Markus worked for clients and brands in all kinds of industries, among them Alfa Romeo, Amnesty International, Austrian Airlines, Campari, Generali, Hofer (Aldi AT), Kellogg’s, Kodak, Kraft Jacobs Suchard (Mondelez), Palmers, TDK, Unilever, etc. His latest Musical „The Wonder Boys” is currently shown at the Vienna Metropol Theater.
Негізгі бет Campaigning Summit Europe 2016 - Markus Gull
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