Excerpts from the What Does it Mean to be an Audience Focused Cultural Organization? keynote at Culture Business New York City.
What do you know about the segments of your community who AREN’T availing themselves of your cultural program? Do you have what it takes to meet their expectations? How much risk and uncertainty can your organization handle?
In 2015, the Indianapolis Museum of Art refocused its mission to be about people, not objects. In this talk we’ll learn about how focusing your mission on the lives of your community, careful listening and research, and major innovations can lead to increased attendance, diversity, and sustainable revenue.
Speaker: GARY STOPPELMAN, Deputy Director for Marketing an External Affairs, Newfields Indianapolis Museum of Art, USA
Негізгі бет CB 2018 NY|What Does it Mean to be an Audience Focused Cultural Organization? (Gary Stoppelman)
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