CHANNEL-AGNOSTIC RETAIL-
For a consumer-facing brand, stability of experience is of paramount importance, because consumers relate brands to stories and memories. And that is not going to change. While eCommerce has enabled scale, 24/7 accessibility and convenience, Mobile Commerce takes this a few clicks further, with retail-on-the-go platforms - particularly relevant in India with 650 million smartphone users. Because customers typically behave differently across channels, the challenge lies in being truly Omnichannel: Integrating the disparate offline and online channels through unified customer databases, supply chain management, fulfilment, marketing, operations - while still delivering the exact same brand experiences and memories.
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Panel:
Akash Valia, SVP-Strategy (Alliances), Pharmeasy (API Holdings)
Arun Naikar, Chief of Ecommerce, FabIndia
Hardik Shah, CTO, Impresario HandMade Restaurants
Swarndeep IS Guram, Co-Founder, Logic ERP Solutions
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Moderator: Vipin Gupta, CTO, Starbucks
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More Info: phygitalretail...
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