The Claas XERION North American Colorado VIP dealer product launch required unprecedented multiple content production on a deadline and that only ASC could execute. ASC shot a first ever tractor, the XERION, reaching the summit of Pikes Peak. ASC had the incredible challenge of capturing the XERION’s accent to the peak before the park opened to the public. All within 40 minutes. The video was edited on-site and shown at the Dealer Launch location. ASC provided all audio and video production including a mobile 12’x19’ high-definition LED screen. CLAAS staff presentations content, rehearsals and event were recorded for marketing. The flawless product launch resulted in on-site preorders exceeding expectations.
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