A blast from the past is trying to make a comeback. Many remember Avirex jackets from the late 90s to early 2000s, they were a staple of hip hop fashion in the days slightly before the streetwear era began. However they disappeared just as the world wide love for street took hold.
I was gonna do a rise and fall of Avirex and still might depending on how this relaunch works out, but we have to hold off on it for a bit because the guys at Avirex hope to regain the popularity of the past. Can they do it? Well that remains to be seen
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If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:
What Happened To Crooks and Castles:
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Happened To Alife:
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What Happened To Diamond Supply Co. :
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What Happened To Billionaire Boys Club/Icecream :
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