I love the note about a good tagline revolving around a particular product moment. So helpful. Personally, I think Coke is losing traction (are they? this is an assumption) with younger audiences for reasons that are inherent to the product. It's sugary. It's bad for you. And it's not eco friendly (though they could work on that one). I'd be interested to hear what resources you use to keep up to date and what has influenced your thinking.
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