Franchise sales growth is hard. We all know that. Thus, let me provide you with two important solutions:
FranCamp (1851francamp.com/): We are hosting two this year - Chicago, September 16-18 and Miami, December 2-4. Chicago is all about building your brand story. We are going to work through a very fun and interactive session on defining your messaging and positioning; then, in Miami, we are going to build out the execution plan for your 2025 adventure. Registration is open, but limited.
Growth Club: I am going to talk in detail about updates on this month’s Coffee & Analytics (1:30 CST on July 12 REGISTER HERE: ), but our team has done a great job at onboarding brands into the database and now, two big things are happening. First, we have activated bucket advertising. Bucket advertising has the potential to catch more candidates who have money, just no idea what to buy. We solve this with transparency and fair commissions so that our clients are left with a large enough amount of the franchise fee to support the franchisees. Second, we are moving the Growth Club database onto 1851 so that our clients can benefit from all of the traffic and attention driving to candidate franchise awareness. BUT, this brings me to this month’s important insight - digital advertising.
Sure, there have been some magical tools that have skyrocketed growth - ehem, the broker networks - but the fees are getting out of control. I have long predicted that there would be an eventual shift back toward organic, and it is coming now.
Now the word organic is somewhat misleading. This is because “organic” is still paid marketing. The reason for the shift back is the return is not aligning to the commission paid. Thus the franchisor whispers are turning into roars. This brings me to some of the insights we are seeing. THE SECRETS WILL BE DISCUSSED.
We will talk FranCamp, Growth Club and digital ads on the next Coffee & Analytics. You won’t want to miss this one. Save your seat here:
Негізгі бет Coffee & Analytics: How FranCamp & Growth Club Can Help You Solve Your Growth Challenges
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