Communication Strategy and Creative Strategy are commonly confused due to their similarities.
That's because Comms Strategy often includes elements of Creative Strategy.
Let me highlight the differences between a Communication Strategy and Creative Strategy with an example from Campbells Soup.
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📙100 CREATIVE IDEAS ON TINY BUDGETS - strategyfinishingschool.com/l...
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ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.
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