Why You Should Conduct a Competitor Backlink Analysis
When you perform a competitor backlink analysis, you review websites that are in your industry and/or share an audience similar to yours. During this research, you assess your competitor’s website performance, number of backlinks, and overall online authority.
A competitor backlink analysis helps build a digital strategy for your website and allows you to:
Assess the competition in your industry. By analyzing competitor websites, you can see how well your competitors are performing and create guidelines for what you need to do to compete with them. For example, if competitor sites have an average of 100 backlinks, you may need to build more backlinks for your site if you have a lower number than the average in your industry.
See what helps others in your industry rank well. Through a competitor backlink analysis, you can see the number and quality of sites linking to your competitors. This offers insight into why the sites are ranking well. If a competitor’s site is appearing on the first page of the search, you can view the backlink portfolio that helped them earn their high position.
Identify how you can emulate a competitor’s strategy to earn backlinks too. When you identify the backlink profile that is helping your competitors rank, you can use that information to improve your site’s ranking by developing a strategy to earn backlinks and find guest blogging opportunities from the same sites.
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