More than 60% of marketers measure the success of their Content Marketing efforts by sales. No wonder, Content Marketing is one of the most crucial digital marketing strategies today, especially for D2C (Direct-to-Consumer)/B2C (Business-to-Customer) brands. If done right, Content Marketing can multiply the ROI of SEO, SEM, and Social Media Marketing efforts.
Key Takeaways:
1. The Opportunity of Content Marketing for D2C/B2C Brands
2. Content Marketing Growth Hacks for Traffic & Conversions
3. Power of dual “I” - Influencer & Instagram
4. How to effectively measure the success of Content Marketing?
5. Case Study: Mamaearth
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