In this episode, Melissa Waters, CMO of Upwork,explores the challenges and strategies of this freelancing platform that has been in the market for over 20 years. Melissa shares how Upwork, after a rebranding eight years ago, is working to increase brand awareness and familiarity in a competitive landscape. From the importance of high-quality talent to the integration of AI for enhanced efficiency, Melissa provides valuable insights on how to adapt marketing strategies to various business needs. She also discusses Upwork's role in the freelancer community and its commitment to training and support. Don't miss her advice on how to stand out in the freelancing world and the future trends shaping the industry!
Негізгі бет Cracking the Code of Freelancing Success
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