When a crisis strikes a company, organization, or agency, they too often release a defensive statement that only makes the crisis worse.
In this video media training tip, Brad Phillips, author of the Mr. Media Training Blog (www.MrMediaTraining.com), tells you what you should do when a crisis strikes.
Good examples of the right (and wrong way) to apologize:
Vegan Magazine pretends meat pictures are vegan: www.mrmediatraining.com/index....
What to do after you send out a racist email: www.mrmediatraining.com/index....
Негізгі бет Crisis Communications: The Right Way To Apologize
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