In this insightful video, I take you for an exclusive look at the CR7 gift shop and museum, all part of Cristiano Ronaldo's growing business empire. Positioned on the waterfront in his hometown (of Funchal, Madeira Island, Portugal) just minutes away from where he played his very first soccer game, as a youngster. It was very cool to learn he is noted as the best all time soccer scorer (on international / club level), in history!
Despite the CR7 store's modest size, this video illustrates how Ronaldo's global reach extends far beyond physical retail spaces. You'll see Ronaldo's remarkable social media presence, noting his historic achievement of being the first individual to reach 100 million followers (in 2014) on Facebook. And today, his current staggering following of over 600 million on Instagram. The influence he wields when endorsing or wearing a brand is highlighted as a powerful marketing force.
One notable takeaway (from my store visit) was the favorable pricing strategy across different merchandise categories. You can score a CR7 collectors coin for 2 Euros, a sweet ball cap for 30 Euros or a nice backpack for @ 50 Euros. It's truly eye opening to see how the passion for soccer ventures beyond the field, influencing various commerce sectors like general merchandise, automobiles, soft drinks, and hospitality.
Amazingly, over the last 60 days, I've now showcased two of the world's greatest soccer players, (Lionel Messi and Cristiano Ronaldo) and the impact these legends have on retail and brand influence. My journey started with a visit to the stadium where Messi, playing for the Argentinian National Team, showcased his skills during (last years) World Cup. Then included a tour of the Adidas team store, highlighting the brand's significant role as a retail sponsor. Here, (in this week's visit) showing my appreciation to the CR7 brand by seeing how they display their merchandise and unparalleled memorabilia.
I would like to give a special shout-out to Nuno, at the CR7 Museum, who shared fascinating history about Cristiano's first trophy at age 8, the collection of autographed soccer balls (from his 50+ hat-tricks), and his multiple Ballon d'Or trophies.
As you can see, the immense influence these soccer legends have (is off the charts) yet they seem to be positive role models for today's youth. Congrats gentlemen!
If you enjoyed yesterday's holiday, Merry Christmas. I hope everyone has a Happy New Year kicking off early next week!
The Retail Nomad
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