John Peragine, CRO of Audience Town talks to industry insiders from leading streaming services. Watch as John covers topics such as reaching movers on emerging channels such as CTV. Additional topics include attribution tracking, CTV viewership trends and the future of targeting due to ongoing changes from Google & Apple. Tyler Fitch leads Ad Partnerships for Tubi. Tubi’s proprietary ad tech is on the forefront of Over the Top (OTT) advertising and measurement tackling the intersection of linear and digital television.
Fitch has spent over a decade running programmatic advertising at some of the world’s largest publishers. In the early years of programmatic, he managed over 30 billion monthly impressions worldwide for hi5 and then joined the founders of Myspace as the first employee of Jam City.
A California Native, he attended Cal Poly San Luis Obispo where he was a four-year starting pitcher on the Cal Poly baseball team. Fitch now resides in the Bay Area with his wife and two boys.
Негізгі бет CTV for Real Estate Marketers - Episode 1: Tyler Fitch, Tubi
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