_IN PROCESS
EP.18 | DABABY
2019 was the year of DaBaby- and there's a specific reason why he rose to the top. In this episode of _IN PROCESS, we’re taking a look at the rising rap megastar, and analyzing his specific creative method.
He did it all by applying a very specific pattern to everything he makes. We call it the “BLOW UP LOOP”. It’s a game plan that repeats itself in circular fashion- compounding on success.
Musically, DaBaby creates songs that effectively connect to all kinds of groups: He's got fans old and new. But these songs are built to grab & hold your attention; then leave you wanting more. He knows ATTENTION SPANS are lower than ever- so in this Loop process he utilizes catchy hooks + punchlines, and closes songs early with a revisit to the chorus. This strict format compels listeners to run it back. The more you listen, the more you want another one. That’s when he drops a new track, and you’re going for another trip around the loop.
This loop defines his music and marketing. By revisiting opportunities and placing a new exciting spin on things, DaBaby has managed to move at warp speed in such a small period of time. As you watch this video, take notes and build on what DaBaby's already built. Start your own loop of success, and take it to top speed.
That’s what it means to PUSH PRODUCT.
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