Because I cut my teeth in what most call the “Barnum & Baily Circus” side of ingestible CPG (aka the sports nutrition niche of the supplement industry), I’m very used to founders making “big things coming” proclamations. But that being said, I’m struggling to remember the last time I’ve felt this much pre-launch wonder/intrigue around a functional CPG product…with many competitors, retailers, and industry colleagues, reaching out to get my thoughts on David protein bars. Some of this could be attributed to that half-year “hype cycle” leaving many to wonder about the product details, but also that this is the categorical “second act” for Peter Rahal…who previously founded RXBAR, that exited to Kellogg’s in less than five years for $600 million in 2017. But beyond talking through some of the most interesting moments of that RXBAR wild ride, Peter and I discuss some of the strategic lessons from that successful first “protein bar venture” that became iterative direct applications within the conceptualization of David. Moreover, we talk through how watching the protein bar market staleness of the last handful of years helped reignite that entrepreneurial spark (after trying his hand at being a venture capitalist). Also, Peter and I cover the new strategic approach at David…including which “drivers of demand” are most important, the remix inspiration for its visual identity, and the brand’s bold long-term strategic narrative. But these are just some of the interesting topics we chatted about in this episode...
#protein #proteinbar #interview
I appreciate each and every one of you that took even a moment of your time to watch this video. I know your time and attention are your biggest assets and I hope you got adequate value in return from this content. Thank you from the bottom of my heart!
✅ CHECK OUT THE PODCAST ON THE FOLLOWING PLATFORMS:
🍎Apple: apple.co/3aPKOOJ
👽Spotify: spoti.fi/38N9nur
🔍 Google: bit.ly/2vgVTcy
⚓Anchor: anchor.fm/josh...
FOLLOW ME ON MY SOCIAL MEDIA ACCOUNTS
►LINKEDIN / joshuaschallmba
►TWITTER / joshua_schall
►INSTAGRAM / joshua_schall
►FACEBOOK / jschallconsulting
►MEDIUM / joshua-schall
About Joshua Schall of J. Schall Consulting:
Joshua is consumer packaged goods (CPG) Strategist and Entrepreneur that focuses on the product categories of value-added (or functional) food, beverage, beauty, and nutritional supplements. He was an early advocate for digital grocery optimization and is an expert at the entrepreneurial ideation to consumerization cycle. Recently, he has shifted that decade of knowledge into early-stage investments, board membership, and public speaking engagements. His KZitem channel is a walk through his daily life and a peek into his business musings. Enjoy a look into his life through the lens!
►EMAIL josh@jschallconsulting.com
Негізгі бет DAVID is Unapologetically Challenging the Protein Bar Market Staleness | Peter Rahal Interview
Пікірлер: 10