Our product marketer, Pragadeesh Jayachandran, discussed regional marketing strategies with our regional marketers around the world: Sayaka Kikuchi, Zoho Japan; Khoo Chia Ching, Zoho APAC; Vaishnavi Soundarrajan, Zoho MEA; Sai Anand, Zoho India; and Taylor Backman, Zoho US.
01:24 Benefits of regional marketing strategies
07:42 Challenges regional marketers face
13:10 Should startups and SMBs do regional marketing?
18:58 Customers' expectations in your regions vs. the rest
24:18 Tech and AI adoption
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Негізгі бет Decoding localization: Strategies for regional marketing success
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