Decora Girlz are a vibrant line of collectible fashion dolls inspired by the colourful and eclectic Decora style from Japan. Each doll features bold, bright outfits, playful hairstyles, and accessories, with customisable options using stickers and other embellishments. The dolls are available in two main sizes-5-inch and 11-inch-with the smaller dolls often coming in blind packages, which adds an element of surprise when unboxing.
The dolls are designed to encourage creativity, allowing children to style them and create unique looks. Each collection comes with additional surprises, such as accessories and charms, which enhance the interactive experience. Decora Girlz also includes themed playsets, making it a fun, imaginative line for children and collectors alike .
The series is manufactured by Cepia LLC, and has gained popularity due to its blend of fashion and self-expression. It was awarded the Top Summer Toy Award in 2024, reflecting its appeal in the toy market .
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