In this Deep Dive segment, we look at the shadowy world of data brokers. With over 3,000 points of data on any given individual aggregated from both offline and online sources, and with a sea of eager, massive corporate buyers, data brokering is big business.
Who are these companies? How do they collect this information offline and online? How much money are they making by aggregating and selling your data? And can going incognito keep your data out of their clutches (we think you know the answer to this one)?
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