RPL Manajemen B FEB UI 2023
Kel 2:
a. Types of Distribution Channels and Wholesale Intermediaries
b. Steps in Developing a Channel Strategy
c. Logistics and The Supply Chain
d. Brand You: Delivering Your Value Proposition
Kel 3: Deliver the Customer Experience
a. Understand marketing’s focus on excellent customer experiences in traditional and online retailing and in omni-channel marketing.
b. Define retailing and understand how retailing evolves.
c. Understand how we classify traditional retailers.
d. Describe B2C e-commerce and the other common forms of nonstore retailing
e. Understand the ways that retailing will continue to evolve in the future
f. Understand the problems retailers face with unethical behavior by consumers and employees
g. Understand marketing the of services and other intangibles
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