We are delighted to have partnered with @next to produce our ‘Loved’ cushion, which is raising vital funds and awareness of dementia. For every cushion sold, 25.4% of the sale price will go to Dementia UK and help provide a lifeline for more families affected by dementia.
Dementia UK has worked closely with NEXT Retail to create the product, considering the texture, colour and a word that will resonate. We have created this cushion in collaboration with our dementia specialist Admiral Nurses, NEXT colleagues who have lived experience of dementia, and the retailer’s expert Home Team.
We wanted the cushion to remind the families that we support, including people living with a diagnosis of dementia, that they are loved.
Our promotional video features NEXT colleagues who share their own connection to dementia and what this collaboration means to them.
Purchase your beautifully embroidered 'Loved' cushion here: www.next.co.uk/style/st462615/d84777
Негізгі бет Dementia UK x NEXT collaboration - new cushion launch
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