Census is the #1 Data Activation platform, powered by Reverse ETL. We transform the data warehouse into a hub for marketing and advertising, empowering everyone to take action with trusted data.
We provide marketers with a no-code Audience Hub to build and activate omnichannel audiences in just a few clicks. No CSVs or engineering favors required!
Hundreds of modern companies like Sonos, Canva, Orangetheory Fitness, Figma, and Notion use Census to sync their customer data to the tools that business teams rely on, achieving outcomes like reducing Customer Acquisition Costs by 50%, personalizing marketing for 125 million users, and reducing support times by 98%.
“Census helps us target customers better and more consistently. Our growth team wanted to sync intent audiences to LinkedIn and Facebook ads, but a lot of that data was in Snowflake and not Salesforce. What we’re able to do with Census is take the same intent data we use for cold emails and also use it for ad audience targeting.”
- Osman Sheikh, Sr. Marketing Operations Manager at Rippling
Use Cases for Census and LinkedIn Ads:
360° Customer Profiles
Your stack is composed of 10+ tools. Each one has data about your customers; none have the full picture. With Census, unify that siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn't have to go to 5 different places to understand their customers.
Dynamic ABM
Create custom audiences from Account-Based Marketing targets and drive sales by delivering personalized ads and emails to the right people at the right time.
Lead Scoring
Create custom scoring models using your first-party data and sync Product Qualified Leads and Marketing Qualified Leads to all your CRM, marketing, and advertising channels.
Marketing Segmentation
Create granular segments or audiences based on Customer 360 data to create upsell opportunities, send product recommendations based on customer behavior, and trigger campaigns based on calculated metrics with up-to-date data.
Read more at www.getcensus....
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