I’ll be honest…..I can’t remember the last time I’ve seen any romantic comedy in theaters regardless of the couple. I tend to go out to theaters for things that I feel would benefit from the theater experience (action/adventure, etc) and romantic comedies are more of a streaming thing for me.
@rodneycooperjr3223
Жыл бұрын
I agree. Also, rom-coms are too formulaic for me. That formula often lends itself to a sense of immaturity, essentially having adults behave like highschool kids. I tend to just return to classic rom-coms like 'When Harry Met Sally' or maybe 'Pretty Woman'. I like that they actually behave like adults in those movies.
@bev9708
Жыл бұрын
YES!!!
@isaacrichter3269
Жыл бұрын
I would argue all comedies benefit from the theater experience, because they tend to be funnier when you watch them with a crowd. It-s the reason sitcoms have had laugh tracks for so long, it-s based on the idea that you're more likely to laugh if you have a full theater of people laughing with you...
@motherplayer
Жыл бұрын
I remember myself. "The Night is Short, Walk on Girl". That was back in '16, it was animated and it's still one of my favorites in that genre for just being a wild ride at under 90 minutes with a solid cast of odd characters and getting at the heart of why it's important to sometimes take a leap of faith in romance, even if you're not certain if it'll work out the whole way. Can't say live-action has been doing much since then. I think "Game Night" was the last interesting one I've seen, and I didn't even see that in theaters.
@mayareads708
Жыл бұрын
100% i searched all weekend for a way to pay to watch it online and couldnt. I saw romantic comedy in theatrrs when i was like 15
@benjohnson9224
Жыл бұрын
So I saw ads for Bros, and to me the whole ad campaign was, “This movie isn’t for straight people.” Like, one quote used in the ad was, “Straight people are over,” so I assumed this movie was for the LGBTQ community. If it underperformed, I would argue the reason maybe because people from that community didn’t show up.
@thefergyfilms
Жыл бұрын
Yup. Historically the LGBT community has had little to no support of films catered to them at the box office. Also this film was 100% marketed to gay people only.
@blakenielson6775
Жыл бұрын
Well even if they all came it's just not as likely to be successful with such a narrow target audience
@miridium121
Жыл бұрын
As part of it, I can honestly say I had never heard about this movie. And even when I clicked through to watch Dan's review, I thought it was some sort of straight buddy cop comedy, not a romcom. It didn't look queer in the least.
@BrandonNinja
Жыл бұрын
Right. He's mad at the wrong people.
@stormtraitor6545
Жыл бұрын
Yet, 'Brokeback Mountain' and 'Love, Simon' never had to alienate straight audiences to see those films.
@victornewmanforever
Жыл бұрын
- The trailer doesn't look good. - This film is not for you anyway. - Ok. - Hey, why didn't you come up?
@NateBeeman
Жыл бұрын
It's hilarious though.
@adlcnyc
Жыл бұрын
Lmao
@esoteric76
Жыл бұрын
Dan -- the marketing definitely sunk BROS. I am the target audience for this film, and I really like Billy Eichner, but the jokes that the marketing highlighted would have been red flags if I were a straight person on the fence thinking about going. I would really love to know how the trailers tested with general audiences.
@eliseorodriguez6507
Жыл бұрын
The marketing leaned way too heavily into its niche audience. So much so, that I (as a LGBT guy) felt I couldn’t really relate to the film and so I passed on it. I’m more of a dude to happens to like dudes. I’ll probably watch it on streaming tho.
@travissmith6380
Жыл бұрын
Billy's comments reminded me of Elizabeth Banks comments when Nobody turned out for her Charlie's angels remake and she pretty much said Men didnt show up because they wont support a female lead film
@andrews556
Жыл бұрын
It was poorly marketed. I’ll go see anything that really speaks to me.
@jchandlersabeast
Жыл бұрын
Pointing fingers when you failed to make a movie people wanna see
@BlckSWANWhtRbbt
Жыл бұрын
I remember Olivia Wilde making similar comments when Book Smart didn't do as well as she thought it would. Sometimes things just don't land.
@jchandlersabeast
Жыл бұрын
@@BlckSWANWhtRbbt its seeming more that olivia wilde is to blame for people not seeing her movies
@FlagCutie
Жыл бұрын
Oh my gosh yes! I wasn't online too much this weekend so I didn't find out about that comment until Dan read it. I was thinking, this sounds familiar. Also now don't really feel like going to it since apparently I'm homophobic for spending time with my family and friends instead of rushing to see it opening weekend.
@brentjackson6966
Жыл бұрын
I'm stunned by the level of narcissism required to think that it's a good idea to insult your potential audience and still expect them to go out and pay to watch your movie.
@StewartFletcher
Жыл бұрын
That is literally Hollywood's bread and butter. Look how Marvel and SW treat so much of their fan base
@JustMe-px9qy
Жыл бұрын
He seems to think he’s entitled to success
@lawrencescales9864
Жыл бұрын
It’s because rom coms don’t really chart anymore, unless they have big stars or spectacle. I think it’ll do great on streaming/VOD
@kwileby09
Жыл бұрын
Yeah the last one to make a giant splash was probably Crazy Rich Asians but the movie-going demographics of those cultures being represented are wildly different between Asian/LGBTQ.
@vesnalukic9898
Жыл бұрын
@@kwileby09 Lost City had very good legs, but that's because the main actors never went on line and say that people hate woman lead so that's why they didn't go to see it on the first weekend.
@jessicaalbright7429
Жыл бұрын
@@vesnalukic9898 exactly
@vesnalukic9898
Жыл бұрын
@@CodeSeekAndDestroy well, in Lost City there is romance and there is comedy, so it's still rom-com, also with actions.
@NeoDeXeno
Жыл бұрын
I was thinking that Bros might become a streaming juggernaut but with the "Homophobic weirdo" comments that could be a death sentence for the film. Why do actors and or filmakers think insulting fans is a winning strategy it's a stupid idea that needs to go away.
@danhogan1963
Жыл бұрын
Simple answer with Bros - when A-listers Kevin Hart and Melissa McCarthy go to Netflix, lesser-known comics like Jo Koy and Eichner can’t expect to compete in a market that changed. Everything else about Bros (marketing, Eichner, politics) is secondary to the market.
@angelchang5194
Жыл бұрын
Melissa McCarty ain't no A lister. 🤣 She's a C lister at most.
@beastyboy101bo
Жыл бұрын
@@angelchang5194 her box office success says other wise
@angelchang5194
Жыл бұрын
@@beastyboy101bo her box office actually proves my point. Ghostbusters failed. The kitchen failed. Tammy failed, Thunder Force was awful it, the sequel got canceled. That was free on Netflix. The Goats in Thor Love & Thunder were funnier than her. 🤣
@beastyboy101bo
Жыл бұрын
@@angelchang5194 so we just gonna forget Spy, Identity thief, the heat, The boss, and bridesmaids come on now. In all of those she was hilarious
@Chugargonfan
Жыл бұрын
Politics don’t help the market tho. By touting one side and not remaining neutral, you alienate half the audience
@jakers918
Жыл бұрын
Me and my partner literally just discussed “Bros” and agreed that we don’t even want to go watch it because of Billy’s tantrums.
@jaywrightesq.7730
Жыл бұрын
I didnt even know anything about this Bros movie I sure as hell wont be coerced into doing anything just to prove that I am not "a homophobic weirdo" though!
@griswoldclark6835
Жыл бұрын
The guilt trip and attacks was an odd choice for the studio and actor to take.
@Chugargonfan
Жыл бұрын
@@griswoldclark6835 it’s common place nowadays
@cortcomfort1463
Жыл бұрын
The gay audience and straight audience were very unified over not seeing bros
@woodside4life
Жыл бұрын
Solidarity!
@hebablo
Жыл бұрын
Interesting. Why?
@SuperShanko
Жыл бұрын
@@hebablo The movie could be great, but the trailer did nothing to highlight this, and I think he said this movie wasn’t for some people. You know, that old chestnut. That old dividing your audience because you forgot you were expecting a profit sort of deal.
@Chugargonfan
Жыл бұрын
@Andrew Cottingham do you need to be gay to act gay?
@punxsydawn
Жыл бұрын
@@Chugargonfan I think its more an issue of Hollywood not hiring gay actors for any roles than straight actors playing gay roles. Gay people usually play straight roles when they do get cast. People are trying to correct the disparity but in my opinion overcorrect to the point of actors being unwilling or bullied out of roles simply because they dont have the same traits in real life. Acting is abandoning your own persona to breath life into words on a page. Playing only characters that are like you makes it no longer acting.
@lemonysnick5171
Жыл бұрын
I simply can't backup a filmmaker who attacks people who didn't like or didn't watch their movie. It makes them look like a freaking child who didn't get their way. Not every movie is a hit. Sometimes, people just don't like the movie.
@TF2Fan101
Жыл бұрын
And then you have a movie like Top Gun: Maverick which not only respects what came before, but also delivers a great experience in cinemas without having to get political.
@SuperShanko
Жыл бұрын
@@TF2Fan101 Then you have someone like Snyder who got lambasted after MoS and took it in stride instead of raging at the audience or trashing them. Yes, the dreamworld line, but that’s a whole other thing.
@Chugargonfan
Жыл бұрын
To give an insane level of charity to the situation, I think Eichner’s whole schtick is being boisterous and child like
@JaeRell
Жыл бұрын
Him attacking people is the best thing he ever did for this movie, unfortunately.
@lemonysnick5171
Жыл бұрын
@@Chugargonfan I see. I didn't know this
@JasonExplainsThings
Жыл бұрын
It's weird that not wanting to pay $50-$100 to go on a date to see something means you hate it. Also, I haven't seen a rom com in the theater since probably 2002.
@JasonExplainsThings
Жыл бұрын
LOL... 2004! I forgot about 50 First Dates.
@shanetaylor761
Жыл бұрын
Is that what people are saying? That people who don't see a movie hate it? I've always heard underperforming movies talked about in terms of interest. You'll never watch someone like Dan do a video and say "why is don't worry darling or bros low on the charts... must be hatred."
@borkguy
Жыл бұрын
@@shanetaylor761 that’s what billy eichner said, straight people were too homophobic to see this movie. When it’s actually just not good.
@danisalusha5739
Жыл бұрын
I usually go out movies with my friends. And believe me when I say this straight dudes will not go together to see gay comedy movie or any rom com for that matter. Usually middle aged women are main target for ROM COMS, I don't think middle aged women are rushing to to see dudes make out on screen either.
@ColbyPurcell
Жыл бұрын
As a middle aged woman - yeah, this film isn’t for me. Spot on.
@borkguy
Жыл бұрын
Hell I’m gay and I don’t want to see this. Some miserable middle aged gay men having orgies, how niche of a target demographic, and then to complain about “homophobes”, f off
@youtubeuserremainsanonymou9022
Жыл бұрын
there is a target market still. They probably knew about it but failed to market still. Think 25-40 yr old cis-women who like queer media. Most people who like Queer Eye and Drag Race are cis-women.
@mckinleyostvig7135
Жыл бұрын
Yup. This movie is targeting "men who like rom cons." Not sure why you would be surprised when any and all romcoms already do poorly in box office, and then make a romcom that most people who watch romcoms will want to watch the movie less.
@heatheraggus7501
Жыл бұрын
I love all movies, so I went to see it not knowing anything about it, and enjoyed it! I'm a childless middle aged woman who works at home and has the luxury of occasionally going to matinees on my own. :)
@isaacrichter3269
Жыл бұрын
I think that "remember straight people?" line in the trailer did way more damage than you're giving credit... maybe it's funnier in context (I haven't seen the movie because it won't open in here in Mexico until the end of October), but in the trailer, it sounds like a piece of pandering preachy snark. It's like calling someone an idiot and then getting offended because the person you called an idiot didn't come to your party.
@chazharris
Жыл бұрын
Yeah, tbh that's Billy Eichner's whole brand. I don't like that vibe, cute and charming queer content like Love, Simon and Heartstopper and Single All The Way and Fire Island is where it's at.
@guillermor.tinajero1338
Жыл бұрын
I mean, I wasn't "offended" by that line, but the entire marketing made me feel like was a movie EXCLUSIVELY for LBTQ people. Like I wouldn't get the jokes nor feel invested in the story if I dared to watch it,. So at that point, why bother? The good reviews make me curious and I'm planning to see it, but still isn't something I'm rushing to theatres to see.
@bobyjeans1452
Жыл бұрын
I have to admit the ad campaign for Bros was not inviting. I loved romantic comedy but here it felt like a party I wasn't meant to be aware of. I thought I was overanalyzing this cinematic moment but now it obvious I wasn't the only one.😔
@Jogwheel
Жыл бұрын
A well-researched, and well-articulated explanation of complicated box office news, as usual. Thank very much for putting this together every week. Your explanation / monologue on Bros. should be required listening for everyone before they formulate an opinion on it, haha.
@deej751
Жыл бұрын
No, I or anyone else can have an opinion about Bros without this. I am gay and have zero interest in Bros. I actually want it to fail because assholes like Billy need to be taught a lesson.
@LazybonesInc
Жыл бұрын
I think Bros’ underperformance can also be attributed to the fact that men are not usually a big target audience for rom-coms. Not to say they can’t enjoy them, but usually a majority of them are enjoyed more by women. If it marketed itself as sort of a satire of rom-coms instead of a straight up romantic comedy it’d probably find a bigger audience.
@HenryJuhala
Жыл бұрын
Many gay men do tend to go see rom coms, but that is still a limited audience. Part of it depends on how and where it is marked. Gays did come out though, for lots of other gay rom com movies, like Love, Simon, Something About Harry, La Cage Aux Folles/Birdcage, Jeffrey, Oy Vey, My Son is Gay, Latter Days, Make the Yuletide Gay, In and Out, Making Love (not a comedy per say, but had great numbers in 1982 when it came out), The Broken Hearts Club, Touch of Pink, Mambo Italiano, etc. Many of these were not huge financial successes, but they did get broad appeal and favorable ratings by both gays and straights.
@sarascott54
Жыл бұрын
Absolutely love this type of box office analysis; not just the numbers but the “why” behind the numbers too
@bradzillabrave6856
Жыл бұрын
It was the R rating that kept me (a gay dude) away. Just not my cup of tea, as your never sure what you’ll get with an R rated comedy on the raunchy scale. If it had been PG-13 I think it would have been a lot more accessible and successful tbh.
@heatheraggus7501
Жыл бұрын
They would have had to cut a lot.
@Blaze6432
Жыл бұрын
@@heatheraggus7501 This whole movie was stupid enough to be cut
@hellohellohello5244
Жыл бұрын
Who the hell would 1) pay 20 bucks to see a rom com in theaters 2) pay 20 bucks to see Billy Eichner as the lead in ANYTHING And the whole “if you don’t see my movie you’re a homophobe” marketing strategy that this egotistical ass is now employing is not going to do his film any favors. I’ll watch it on streaming because apparently it is funny, but Eichner really comes off poorly, here.
@garrettjvb
Жыл бұрын
AGREE! I'm totally going to watch this on streaming. I love the director's other movies. But this whole "go see it or you hate gay people" thing is toxic AF. That goes for Disney and their whole "well if you don't like it, you're a sexist/racist". Um, no. Maybe your movie doesn't look like something I want to spend 30 bucks on.
@TheAsuraeva
Жыл бұрын
I remember being excited for Bros when I saw a teaser but then trailer showed main character as very unlikable so I passed. Wonder how many ppl lost interest after seeing full trailer 🤔
@vesnalukic9898
Жыл бұрын
I'm one of them.. I didn't think it was funny at all.. and it was suppose to be a comedy.
@harryo82
Жыл бұрын
I did a 'Barbarian' / 'Smile' double feature on Sunday. It was a great day at the movies.
@harryo82
Жыл бұрын
@@zaneplatt3533 Barbarian isn't jump scare heavy.
@ChadKirk
Жыл бұрын
Hell yeah. Sounds fun.
@doomnarok
Жыл бұрын
@@zaneplatt3533 Barbarian is super tense and... nevermind, I don't want to spoil it. I heard Smile had some jump scare stuff just haven't had the chance to get to the theater
@waywardmind
Жыл бұрын
That sounds awesome. I haven't done a double feature in ages.
@sita9071
Жыл бұрын
@@zaneplatt3533 It has gore but hardly any jump scares.
@l90316
Жыл бұрын
Sure, blame the audience.
@williamegan6756
Жыл бұрын
A very thoughtful and nuanced analysis, Dan, as we’ve come to expect from you. I’ll be honest - this is why I prefer your reports to those from the main trades. Keep up the great work!
@ljs1668
Жыл бұрын
People didn’t come to see my Western! Must be anti cowboy! People didn’t see my martial arts movie! Must be anti Asian! People didn’t come to see my Christian movie! Must be anti Christian! Give me a break. I don’t hear other directors/actors blaming the audience for not showing up. People just want to see movies that appeal to them. It’s the job of the filmmaker to create content that is quality and that also appeals to an audience. I think that Billy Eichner needs to adjust his expectations. Did he think that there was a larger audience for this movie? There must have been some miscalculations in the research department.
@IanSmith2814
Жыл бұрын
I’ve never heard of this guy or his movie, but he sounds like a right piece of work to call people homophobic because they didn’t see his film. The truth is rom coms are streaming fodder these days. People want spectacle from the cinema. Especially with what theatres charge you to see the films.
@unvoicedapollo3318
Жыл бұрын
I don't think Bros was well marketed and rom coms really aren't my thing.
@raphaeldelaghetto85
Жыл бұрын
Kudos to Dan for another well thought out, well researched take on the box office results.
@Qegixar
Жыл бұрын
I did consider going to see Bros this weekend, but a rom com in theaters doesn't seem that appealing to me. For an action/horror/animation, the big screen, surround sound, and audience can add an extra oomph to the experience, but when I want to watch a romantic comedy, I'd rather be cozy at home.
@FlagCutie
Жыл бұрын
Yes! Mom and I love picking a romcom and settling on the couch with a nice bottle of wine and a nice charcuterie board. We can pause whenever we want and no one has to be DD.
@BigZ7337
Жыл бұрын
A romantic comedy just isn't something I'd ever go out of my way to see in a theater. Also, I have to imagine that the reason women love romantic comedies is that they see themselves in the fantasy, and they can't see themselves in a gay male romance. So the biggest potential audience for a romantic comedy probably wouldn't be excited to see Bros.
@MichaelWutsch
Жыл бұрын
I'm a guy who doesn't like rom coms, I'm also not gay and don't want to watch a movie about gay hooking up and romance, thirdly - billy eichner is not a draw
@EnedXhindole
Жыл бұрын
Even gay people didn't watch this movie...
@jonathanrios3214
Жыл бұрын
In regards to BROS: 1. I think romantic comedies at a theater is a hard sell in general. 2. I don’t think the marketing was very good, I know people in the LGBT+ community who never even heard of it, and that’s a problem. 3. I think the subject matter for a lot of people is still tough, especially middle America. 4. I also heard from friends that they didn’t feel comfortable seeing the movie in theaters, they would wait and do viewing parties with friends like they did with Fire Island, earlier this year.
@glyyytch
Жыл бұрын
As an open member of the LGBT community in a deeply conservative state in middle America, I can confidently say that nobody cares about your sexuality anymore for the most part. There will always be the rando that is the exception to the rule, but when people need a scapegoat they always point out "middle America" like the coasts are so superior.
@xger21
Жыл бұрын
This reminds me of the Charles Angels reboot and trying to find an explanation that includes blaming a certain group. It doesn't go well, and often seems to make things worse. Personally, I figure I'll see Bros at some point, but I'm just not going to the theater for it. My wife likes Eichner and wants to see the movie - but doesn't want to go to a theater for it.
@SkolneyVikings
Жыл бұрын
Bros trailers didn't look good, and I don't think most people even know who Billy Eichner is.
@toddhollen
Жыл бұрын
Dan, you should do a video about the "Verified" vs "All Audience" score on RT and what it means and how it's calculated. When they first started doing "Verified" reviews after Captain Marvel was review bombed, you could only get verified if you bought your ticket in a hand full of ways, I think only if you bought through Fandango and a couple other sites, but if you bought through most theaters sites or apps (specifically I couldn't get verified since I use A-List), or you bought tickets at the door you couldn't get verified. And now it doesn't even ask me so I'm not sure how to get verified. So you sometimes get big disparities between the Verified and All (Like Bros is 91% verified with 500+ reviews, but 63% all audience with 1000+ reviews), so which is more accurate? Is the All Audience being driven up or down because of review bomber that didn't see it, or is it more accurate because it's capturing all of the people who watched it but didn't use Fandango? Also for streaming movies it either doesn't verify at all, so review bombing might still be an issue, or it will have verified for the very limited theatrical run, but then everyone that watches it streaming go into All Audience. So you'll get Netflix movies with verified reviews in the 90s with only 100 or so reviews but then be much much lower with thousands of reviews. I just looked at Army of the Dead and it's 75% with 250+ Verified reviews, but 52% with 5000+ reviews. So if you just look at the page without clicking it looks like it's a solid 75% with audiences, but that's the people who were into it enough to seek it out in theaters and review it. Or maybe the all audience score is people who didn't watch it at all and just wanted to tank the reviews. Anyway, I'm not sure what you could find out about that, but I remember the Rotten Tomatoes video you did that explained the critics score a few years ago was really helpful, so I thought doing some kind of deep dive on this would be really interesting and helpful for people to understand what these scores mean and how they can me manipulated.
@ivanvoronov3871
Жыл бұрын
Thats a good idea
@Ailieorz
Жыл бұрын
A bit of both. Yes the verified ratings cuts out a large chunk of the market (everywhere outside the US basically), but some movies are also being review bombed.
@toddhollen
Жыл бұрын
@@Ailieorz It also cuts out as large chunk of people in the US if they didn't buy their tickets in very specific ways or watch it on streaming.
@PrimePsion1
Жыл бұрын
I didn't really care for Bros, but I think that your commentary on its Box Office release couldn't be more balanced and insightful. Thank you for a great video and thank you for mentioning Carbon Health! I'm going to check them out.
@candlesandcarnage
Жыл бұрын
I never saw an ad for Bros and I love romcoms. So....there's that.
@TiVo67
Жыл бұрын
And also romcoms tend to be driven heavily by a female audience. I’d imagine what attracts them to this type of movie is a relatable female lead and a hot male star. Being a movie about a gay male couple removes a lot of the fantasy aspect.
Top Gun: Maverick has left my local theater. I’ve seen it 20 times, and every Tuesday (at least) since the beginning of June. I don’t know what to do with myself now.
@FlagCutie
Жыл бұрын
May I ask why Tuesday?
@SumDumGy
Жыл бұрын
@@FlagCutie Tuesday is discount day at my local Cinemark Theater.
@TheManOfGold7
Жыл бұрын
Calling everyone who doesn’t wanna see a gay Rom-Com (when most men don’t wanna see any), a homophobe, and also telling all Trump supporters not to go…. Isn’t really a recipe for success. Not even considering the subject matter lol this movie was an L from launch.
@jadedmillion8991
Жыл бұрын
Never heard of this movie. Not even my two dads heard of this movie. This is like Elizabeth Banks blaming men for Charlie's Angels (2019) being a flop. Always gotta be a bad guy somewhere and not make any self reflection and see the writing on the wall that it may be on the fault of the Studio itself in terms of promotion or marketing or even the fact that Romcoms just aren't very popular in an age of constant blockbuster movies being released.
@kingkiller5325
Жыл бұрын
This is something I have been wondering about. I am someone who likes Rom Coms. I've seen a lot of them. But bieng straight, my attraction towards the rom com genre is 1)Pretty actresses. I like seeing those beautiful women in a romantic setting. 2) It's easier for me to relate to a straight relationship/courtship and romance. I like seeing the Romantic gestures or the will they, won't they scenario because I can imagine myself in it. Now ofcourse because of those reasons I don't feel like a rom com about a gay couple is targeted towards me. It doesn't have a beautiful actress as lead and for obvious reason I can't personally relate to the romance between a gay couple. So I probably wouldn't be very interested in it. So does that make me a homophobe? I don't have a problem with gay people. I have seen many films/shows with gay characters. I just specifically can't relate to the romance between a gay couple.
@tammygant4216
Жыл бұрын
EXACTLY!!
@willcarlson1120
Жыл бұрын
watch the movie when it comes out on streaming. I guarantee you will be able to relate to the couple at some points in the movie. Im not defending the movie or eichners comments, but cmon man. Do you skip out on black led movies, or foreign films, cause you can’t relate?
@kingkiller5325
Жыл бұрын
@@willcarlson1120 I never said I wouldn't see it once it comes to a streaming service. I'm just not interested enough to spend money at a cinema. And I'm not saying I can't at all relate to a gay character. Just specifically not in a romantic setting. For example in the show Modern Family. The character Mitchell is gay. And I relate so much to his petty dynamic with his sister or even his dad because that is exactly how I am with my siblings and my father is almost exactly like Jay. And it's not just romance genre. For example I bieng a South Asian, can often relate to the strict parenting style depicted in black families. Where you get whooped for even talking back. But I can't for the love of God, stand the dynamics depicted in white families. Where kids scream at their parents and do what they want. Because I just can't relate to it and so often avoid such films/shows.
@radamik
Жыл бұрын
And just for the record: many, maybe most gay men stay single their whole lives because the life is based on looks - only a certain number of people are good looking of course - as well as youth - for many gay men there’s little chance of finding a partner and the whole scene is often filled with frustration and in later years social isolation. It’s kind of sad in a way and interesting how that sadness has little, if anything, to do with homophobia.
@thedarkemissary
Жыл бұрын
Bros, like Lightyear, another movie that had no idea who it's audience was.
@youtubeuserremainsanonymou9022
Жыл бұрын
There is a scene in Bros which I feel Billy could learn from. When Bobby goes to ask a donor for money, he fails to get the guy's attention and then his partner Aaron just listens to the prospective donor and gets full buy in. The end product is similar, but it just takes not being stuck in your own head. Message I would sell: Everyone is a mess about doing love/sex. The way we are messy may look different, but the awkward dorkiness is universal.
@heatheraggus7501
Жыл бұрын
Nice observation!
@davidwindsor2579
Жыл бұрын
It’s sad that the conversation around Bros and The Woman King is subsumed by all this culture war stuff, when I just want to see a return to the Hollywood glory days of romantic comedies & historical epics respectively 😭
@Twinsfan1992
Жыл бұрын
Great episode of Charts! I think your nuanced take on Bros was very thoughtful and well articulated. Moments like that, your recent She Hulk reviews (content isn't for you but not hate watching) etc are why you are one of my most respected critics. Keep the great content coming!
@FlagCutie
Жыл бұрын
I really appreciate Dan's level head on his reviews as well. Not everything has to be "THE BEST" or "THE WORST" thing ever.
@ChaosX2Limited
Жыл бұрын
I feel it's hard for Rom Coms to find a foothold in the theatrical market in this day & age
@chazharris
Жыл бұрын
I'm very interested to see how TICKET TO PARADISE does in the US. I saw it last night in NZ and it was so fun. It was #1 in the UK box office last week - the difference being it has big stars and strong hook (divorced exes try to sabotage their daughter's wedding).
@ChaosX2Limited
Жыл бұрын
@@TubTigers I don't think Billy handled it well, but he clearly was very passionate about this project and wants to see it succeed so from the perspective of a creative I can understand why he's upset. Still handled it poorly but I get why he's upset
@ChaosX2Limited
Жыл бұрын
@@TubTigers you know you're allowed to like movies about gay people without being gay right? By all accounts it's getting solid reviews both from critics & audiences, I dont care to see it not because its a movie about a gay couple but because I wouldn't go to the theater to see a Rom Com. I feel Billy being upset is understandable, when you care deeply about something, you want it to do well. Doesn't excuse Billys poor handling of the situation but he's clearly passionate about the project. Sucks for him that his movie isn't doing well at the box office but maybe it'll find new life on streaming. It's never a good move when you blame your audience so hopefully the he learns from the backlash
@ChaosX2Limited
Жыл бұрын
@@TubTigers didn't mean you in the singular sense, I mean you in the plural sense as it was a general statement
@jossangeles4011
Жыл бұрын
I absolutely LOVE your balanced view of the controversial topics in entertainment today. The US is so polarized in either direction and they seem to be the loudest mouths out there. We moderate people just get on with our lives. If we don't like RomComs we are not going. If people from either extreme of the spectrum start pressuring we are going to check out. PERIOD.
@Jasminedesi16
Жыл бұрын
For Bros it should have gone to streaming or have been rated PG-13 so a younger audience could see it.
@gimmibox
Жыл бұрын
Not to mention Love, Simon made close to 12 million opening weekend.
@shanetheliver
Жыл бұрын
“Bros” would’ve done okay around Valentine’s Day, maybe, but not the week going into the Halloween season, and with several horror movies out. Me personally, I didn’t see it because it didn’t look appealing to me, and the idea that I’m supposed to feel bad about that…. is dumb.
@gonzo6489
Жыл бұрын
If you make a movie for demographic A, you can't cry when demographic B doesn't show up
@famousthaneus9810
Жыл бұрын
This controversy is legitimately the most I've heard about Bros. Before I'd maybe heard 2 things before it released. Never got an ad for a trailer or saw a poster outside of Letterboxd either. I just think the movie wasn't marketed well
@Skeletal33
Жыл бұрын
So...its the audiences fault that Bros bombed?
@roofdogblues7400
Жыл бұрын
No. But one guy would rather get negative attention than no attention. The free publicity might get some more butts in seats than it would have otherwise, or it may lose some butts in seats, the hope is the gain is greater than the loss, but it could backfire, such is the risk of gambling with negative attention.
@2873surabi
Жыл бұрын
I really wanted to go see Bro’s on opening weekend but the Florida hurricane ruined my plans.
@woodside4life
Жыл бұрын
Hurricanes are homophobic, apparently.
@Irishfireball
Жыл бұрын
No hate or anything, but didn't Eichner tell people this was made by Lgbt people, for Lgbt people? If he wanted to pull an Elizabeth Banks with a potential audience (similar to Charlie's Angels) then mission accomplished? Simple fact: guys don't go to romcoms as a general rule, and women want to see a cutesy romance between a man and a woman, because romcoms are largely wish fulfillment. This film probly was never going to find a profitable demo to sell itself to.
@carlswicegood4519
Жыл бұрын
I commented elsewhere *Marketing and publicity sold importance over entertainment. *Diversity is an added value element, but it can’t be the whole pitch. These are probably the most important points. It's tiring that some movies are pitched as some sort of civic duty instead of being entertainment. I think we can point to 2016 when this started becoming a trend and honestly it needs to stop. General audiences don't want to be preached to or guilt tripped into submission and (in Western society at least) humans tend to buck against being told what to do. Like you pointed out, The Woman King was marketed as a kickass action movie and it did really well. I can't totally blame Eichner for making a rally cry because opening weekend seems to be the end all be all measure of success, and a Rom Coms already have an uphill battle, but there may be another reality where this became the next My Big Fat Greek Wedding through word of mouth instead of trying to make seeing this some form of statement or protest. It's sad when you can point to mainstream successes like The Birdcage (a 1996 film!) and Brokeback Mountain as proof that audiences will show up as long as the movie is well made, well acted, and well written.
@LAFC_Lalo
Жыл бұрын
Bros seems like a film that would have done better on Netflix also I literally never heard about it till a couple days it released
@IsaacV24
Жыл бұрын
If I ever need reliable data for Box Office, I always rely on Charts with Dan (geez that sounds like a YT ad lol).
@brianng8350
Жыл бұрын
Thanks for addressing the Bros issue. Just like Don't Worry, Darling, there are a lot of haters out there rejoicing the failure of these 2 movies and they would pull random data to justify their views are correct. John Campea also addressed this issue yesterday. Even good movies don't make a lot of money compared to horror movies -even bad ones -they just don't have long legs in subsequent weeks.
@quillboy34
Жыл бұрын
I’m gay and even I was going “Who is Billy Eichner?” I’m being flip I know who he is but he’s a character actor at best no offense to him but most megastars can’t carry a movie just by being in it these days.
@blindcampsRus
Жыл бұрын
first off, as many have said already, rom coms arent really the theatre movies they used to be. sure when the only way to see them was in theaters they did pretty good but now knowing if you just wait about 2 weeks it’s going to be on streaming you already pay for why waste the extra money to see it in theaters? pretty sure the only money it’s really making are those who are getting caught up in the identity politics side of it and feel they “need” to support it because it’s lgbtq+ the same way the black commuy gushes over Black Panther and Woman King and Christians flock to God’s Not Dead. the straight community didnt tank it in the way Eichner wants to cry they did. He made a movie for a niche audience and now he’s crying because the people the movie doesnr speak to arent willing to shell out money for a film that doesnt appeal to them. it doesnt mean they hate lgbtq+ people they just dont care to pay money to see something they know will be on streaming for “free” in 2 weeks. and now honestly his screaming at them calling them bigots and homophobes just for not seeing his movie is likely going to back fire and make leas people wanna see it
@hunnerdayEDT
Жыл бұрын
Kinda wish it came out in August when I had more time on my hands. I forgot that it was coming out. Also, let’s not forget that this movie opened in places where some people may want to see it but didn’t feel comfortable seeing a film billed as a raunchy gay comedy in public. The discomfort isn’t from homophobia per se, it more from the fact that people don’t want to be a target to homophobes. I honestly feel that this movie will be more successful when hit hits streaming.
@benzaiten933
Жыл бұрын
hey Dan, as always thanks so much for your data based break-down of the box office. all your time and effort put into it really paid off!
@rvovelazquez
Жыл бұрын
This show seems like a lot work, but fun work.
@DanMurrellMovies
Жыл бұрын
Correct on both counts!
@Lastclerk3
Жыл бұрын
A fun note about Top Gun Maverick. It is the first film to stay in the Box Office top 10 for 19 straight weeks in the 21st century. It beats the record set by My Big Fat Greek Wedding with 18 weeks. Of course when you go back into the 20th Century films played significantly different.
@FritzTheCat_1030
Жыл бұрын
I checked imdb on Sunday and Bros had a score of over 7...meaning the "homophobic wierdos" didn't even care enough about the film to review bomb it. Of course, after Eichner's comments, they did and the score is down to 5.7. So...yeah, I hope Billy isn't considering a future career in publicity.
@418musicfan
Жыл бұрын
But it was though, it was review bombed on IMDb before it was even released lol it had like 300 one-star reviews and IMDb scrubbed them. It was reported by Forbes and avclub.
@JCIce007
Жыл бұрын
Trying to guilt trip people into going to see your movie is an...interesting marketing strategy. Elizabeth Banks did something similar with Charlie's Angels. It doesn't work. I wonder if Bros would do better if it was released in June. October for any romcom seems like an odd play, but you're also missing out on a bunch of free publicity with Pride Month.
@ArtZoey
Жыл бұрын
Had the movie launched on any streaming service I would've watched it the same day, encouraged watch parties and let everyone know it was out. I feel like the movie could've had a strong word of mouth and a healthy life on streaming...but it's really hard to convince anyone to take a bet on most cinema experiences these days but especially a romantic comedy. A genre that almost gets by entirely on the cheesecake factor. The less commitment you have to make to a movie that wants to make you laugh but might not, the better.
@ChickenOfTheCaveMan
Жыл бұрын
What can also be a factor is that even though it has good ratings, people were maybe not sure if it was a softball rating (like Us had) because the talent is mostly from a specific group and critics tend to be way less critical when that's the case.
@shybard
Жыл бұрын
No one likes being called a homophobic weirdo. Calling people names isn't going to help make his case. Additionally, a lot of people simply don't enjoy romantic comedies. I can't remember the last romantic comedy I saw opening weekend. And that's not because I'm a heterophobic weirdo. Most romantic comedies aren't funny IMO.
@goaliepro09
Жыл бұрын
I couldn't care less about it being gay. I just have no interest in 2 hours of Billy Eichner shouting at me
@jbridendolph1559
Жыл бұрын
I was excited for Bros (I don’t usually see romantic comedies in the theater) but felt I should show my support as a cis straight white guy. I’m very happy I did as it was absolutely hilarious and got me emotionally in the end. I will own this when it becomes available. Hope it gets more support as word of mouth builds (if it’s given that chance).
@eliseorodriguez6507
Жыл бұрын
That’s great to hear that it’s a good film. The film seems to have fumbled on the marketing. I’ll try to give it a chance and catch it soon.
@mace8704
Жыл бұрын
I talked with my wife about what movie she wanted to see this weekend. We were up for a Halloween/horror movie or an action movie. I don’t want to be overly cynical, but I personally didn’t see anything on the Bros trailer that said this is a must see movie in theaters. Shaming my wife and I for not rushing out to the theater and insinuating we’re homophobic is a great way to have me avoid this movie altogether. 🖕
@davidharris8368
Жыл бұрын
As a totally straight guy, absolutely no interest in watching a gay romantic movie whatsoever.
@XenFayed
Жыл бұрын
Glad to see Rings of Power and House of the Dragon doing well. I'm really enjoying both of them! Hope you review more episodes soon, Dan!
@niceandflyy
Жыл бұрын
Rings of power is garbage
@XenFayed
Жыл бұрын
@@niceandflyy It's okay - you're allowed to be wrong.
@garrettjvb
Жыл бұрын
@@niceandflyy yeah but it's not a failure.
@garrettjvb
Жыл бұрын
@@TubTigers reviews don't mean anything when tens of millions of people are watching it. Success is measured in views, not youtuber opinions.
@FlagCutie
Жыл бұрын
I'm not really interested in House of Dragon, but same. Maybe the viewing numbers can get us more fantasy content.
@DefyLov3
Жыл бұрын
Rom Coms aren’t my thing but let’s be honest, at your title suggest, that may very well be the reason. It’s a touchy subject with some folks still. Billy tweeting what he said was dumb as fuck I already didn’t like him as an actor, now I don’t like him as a person.
@moviesaredope
Жыл бұрын
I'm honestly 50/50 between Billy & your POV. If he'd said "straight people need to stop being homophobes" then I'm with you, but if he'd rephrased it how I interpreted it saying "if you're a homophobic weirdo, then don't see Bros. It's not the movie for you. But I truly believe this movie works for more demographics than the LGBTQ+ community" then I'd be with him. (I hope that's how he meant it) I'm straight, saw it last night, and loved it. But I believe the average person who is a majority (in this case, straight) doesn't instinctually seek out flavors of art that extend outside their reality - probably in part because their demographic is so heavily provided for
@moviesaredope
Жыл бұрын
@@somerandomguy180 i see your perspective. I myself tend to give a lot more asterisks than Billy did, which is why I couldn't be confident myself. But to better topics: have you seen Bros?
@stringradio6724
Жыл бұрын
Just a kudos mention for getting the pronunciation of Ponniyin Selvan 1 spot on.
@PatrickPaul1203
Жыл бұрын
Part of bros might be advertising. I have regal unlimited so I check out all movies. I don’t think I saw more than one preview for this movie. We’re seeing it later this week because it looked good
@heatheraggus7501
Жыл бұрын
I hadn't seen much marketing either. I read good reviews (including watching Dan's), went, and enjoyed it!
@lisandro1983
Жыл бұрын
You are 100 percent right about bros. I like billy and thought he was really funny in parks and rec. I’ll watch the movie on peacock when it comes out there. Didn’t like him calling me a straight male, homophobic for not watching it yet. Congrats to smile! Came out at the perfect time and the marketing was great. That baseball game stunt was awesome.
@DAV4000
Жыл бұрын
I did go see Bros per Dan's recommendation and feel the marketing should have pushed one of the lines from the opening scene where the character gets meta by discussing writing a movie script that gets straight people to watch a movie about a gay couple. Think that advertises the tone they were shooting for.
@DanMurrellMovies
Жыл бұрын
Yes! That sort of winking, self-aware tone was totally missing from any of the marketing.
@theodorehadley1292
Жыл бұрын
Will Thursday Night Football be on Neilson TV Shows? I'm just curious because I know the NFL viewership is huge.
@rick0e295
Жыл бұрын
Thanks for this post! Have seen BROS several times. Think it's pure genius. Everyone has an opinion 🤷. I say thumbs up 👍, Billy! 🏆
@johnv6759
Жыл бұрын
The marketing for Bros was the worst I've ever seen. This movie already had a limited audience and was only released domesticly. The TV ads were negative towards straight people, CBS interupted Big Brother to cringe promote the movie, the poster didn't show the stars and social media promotion was ruined by Billy. People absolutely love good romcoms that's why this movie was made but this movie falled for different reasons.
@lollydolly4590
Жыл бұрын
I love the calm way you said cocomelon
@Jeremy32Miller
Жыл бұрын
I think the biggest issues were not releasing during it pride month and the budget being 22 million dollars like that doesn’t make sense for a comedy especially with a unknown name like Billy Eichner
@eliseorodriguez6507
Жыл бұрын
PRIDE month is a prime summer box office landmine. It would be devoured by big box office behemoths. Not sure that’s a great idea. Maybe in February?
@DeadRabbitRadio
Жыл бұрын
I would love to see a movie called "Channing Tatum's Dog"
@kharikhy-ree2242
Жыл бұрын
"When in Rome" 2010 was the first and last Romcom I saw in theaters. My best friend at the time wanted to see it. Nothing against romcoms, they just aren't what I got to theaters. I go for spectacle.
@annw7843
Жыл бұрын
Love your in-depth analysis as usual! I think the issue wasn’t straight people, I think the issue was the genre. I think people like watching romcoms at home on streaming.
@sarahm3304
Жыл бұрын
I’m in Scotland - I saw 0 marketing for this movie. I only heard it existed when I saw Billy’s tweets 🤷🏻♀️
@bernadmanny
Жыл бұрын
I will never be bored by your long rants Dan.
@uosdwiSrdewoH
Жыл бұрын
Maverick is so easy to get sucked into. I can understand why you'd still go 19 weeks later. I pop it on all the time. Sometimes I watch the whole thing. Sometimes I start when Maverick commits an offence that should definitely get him court martialled but instead gets him promoted and enjoy the ride. Good for Smile though. That thing looks so freaky I may actually see it in a theatre. I don't normally bother but that looks like it'll have a great atmosphere of tension you just can't get at home.
@jonathanortega753
Жыл бұрын
I went to see BROS this Friday and I really loved it and I laughed so much
@IronicShenaniganz
Жыл бұрын
Not sure if anyone else highlighted this but on the Jurassic Franchise Grosses (Domestic) chart, Jurassic Park is $420M at #3 but Jurassic World: Fallen Kingdom is at #2 with $417M, $3M less but ahead of Jurassic Park? Box Office Mojo has Park at $404M.
@AnyRoadRichard
Жыл бұрын
Let's Go! The "R" rating in BRO'S is what did it for me. Not interested in the raunchy no matter who's involved. I always know I can get a pretty accurate and balanced review and observation from you.
@evilken00
Жыл бұрын
I follow a ton of movie channels and I didn't even know this movie existed until I saw Dan's review. But I'm no longer the type of guy to watch just one review and run out to see a movie I know nothing about. So I'm going to put this on marketing. It seems they targeted ads to a narrow audience, made trailers that excluded the mainstream, for a genre that performs weakly, and released it during a time when people are dealing with real shit... you know like a hurricane...
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