On Wednesday, 5 June, the National Centre for Social Research (NatCen) released a new set of profiles of British voters.
These insights were based on decades of research from the annual British Social Attitudes (BSA) survey - the longest-running measure of public opinion in Britain. Based on who voters are and where they live, this set of six voter profiles showcased attitudes on relevant topics and for and against positions on key policy areas.
NatCen found that asking a core set of 12 questions allowed them to draw clear distinctions between segments of the British electorate. The rich data that the BSA survey held gave a unique insight into who these people are, where they live, how engaged they are and their views on key campaign policy issues such as immigration, climate change, and the NHS.
This research is being used to inform the BBC’s Undercover Voters project, and will help anyone interested in politics to better understand how British voters think and feel about social and political issues that matter.
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