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In this episode of the Top of Mind podcast, Mike Simonsen sits down with Adena Hefets, co-founder and CEO of Divvy Homes, to talk about why the rent-to-own model is gaining momentum in today’s housing market. She discusses the challenges many people are facing in getting a mortgage, looks at the dynamics behind the affordability crisis, and shares her thoughts on which segments of the housing market are best poised to hold value and appreciate. She also gives her perspective on which types of proptech startups are poised for success, and which ones will have trouble making it.
About Adena Hefets
Adena is the co-founder & CEO of Divvy Homes, a proptech company on a mission to make homeownership accessible to everyone. In 2017, Adena set out to solve a problem she saw in the market: fewer people can afford to purchase a home today than two decades ago. To solve this, she came up with a new way to finance a home purchase through a rent-to-own model that allows renters to gradually build up ownership in their future homes - all while living in it.
Prior to founding Divvy, Adena joined Square in 2013 and was responsible for building out Square Capital, a merchant cash advance platform with billions in loans outstanding. Prior to Square, she was part of the large-cap buyout team at TPG, a private equity firm, where she helped purchase companies in the real estate sector. She started her career as an investment banker at Merrill Lynch.
Here's a glimpse of what you'll learn:
- How the rent-to-own model works, why it’s attractive, and which demographic groups are embracing this approach
- Which type of proptech startups are poised for success, and which ones will have trouble making it
-Why the biggest crisis we’re facing in real estate is affordability, and what we can do about it
- Why big investor money is still on the sidelines, and what that means for the housing market
- Which segments of the housing market are best poised to hold value and appreciate
- Where we should see the impact of AI innovations on the real estate industry (and where we won’t).
Altos Research is the premier resource for real-time real estate data. We provide weekly market statistics, analysis and reporting for 99% of the zip codes in the U.S., helping real estate professionals, investors, financial institutions, and their clients make better-informed decisions.
Featuring Mike Simonsen, President of Altos Research
A true data geek, Mike founded Altos Research in 2006 to bring data and insight on the U.S. housing market to those who need it most. Altos provides national and local real estate data to financial institutions, real estate professionals, and investors across the country, and the company is now part of HW Media, publisher of HousingWire and RealTrends. Mike uses Altos data to identify trends in the real estate market well before the headlines, and his work has been featured in the New York Times, The Atlantic, Fortune, Forbes and other publications.
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See you next week!
#realestate #realestatemarket #housingmarket
Altos Research is now part of HW Media! Check out their channel at @HousingWire for more housing market insights.
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