In the world of FM, the customer journey is a multifaceted process that demands careful orchestration of multiple touchpoints. Each stage in this journey plays a vital role in shaping the overall customer experience, and a consistent and seamless approach across these touchpoints is extremely important.
Having these multiple touchpoints for our customers ensures that they receive the necessary support, guidance, and communication at every step. This not only minimises friction and enhances satisfaction but also maximises the potential for long-lasting, mutually beneficial partnerships. Working to provide a seamless experience demonstrates to our customers that we value their time, resources, and goals, solidifying their position as a trusted collaborator and partner.
Rob Ware, DMA’s Customer Experience Director, gives his insights into DMA’s seamless and consistent customer journey across multiple touchpoints.
www.dma-group.co.uk
Негізгі бет DMA Leadership Insights: Rob Ware - Building a seamless and consistent customer journey.
Пікірлер