In the lecture, you will learn what DNA is, why it needs to be found and brought to the team, how to use DNA in promotion.
Let's get acquainted with the DNA of global and Ukrainian companies and look at the collections of famous Ukrainian brands from a marketing angle.
What is brand DNA, how to find it?
Why do brands with a defined DNA become benchmarks more often?
DNA of Ukrainian fashion brands
Promotion and communication cases
Негізгі бет DNA of Ukrainian fashion brands
Пікірлер