00:00 Kirkland the Hot Dog's first podcast appearance 02:28 Lack of a strong Michigan Football community in Boston 04:24 Career in marketing and the impact of social media 06:35 Focus on consistency, analyze failures 15:08 Career goals and the corporate environment. 21:05 Patterns in content performance and learning from failures. 24:57 Approach to monetization, brand deals, and his value proposition. 29:30 "Twisted Tea smack incident" boosted brand awareness significantly. 32:15 Hatch and Prime succeed by allowing influencers to integrate products organically 32:57 Happy Dad, alcohol industry challenges 34:50 Prime disrupts the beverage market, challenging giants like Gatorade 40:50 Influence for dog-related brands highlights the impact of influencer marketing 48:20 Importance of alignment with brand values and audience needs, balancing a full-time job
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