I’ve had my own label for a little over two years and the hardest part for me personally is having enough funds to market, create, and expand the label. Do you have any tips as far as funding or obtaining business credit?
@indiemusicsuccess
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Great questions. Some of the answer depends on the type of label you have, genre, how many artists, etc. Please feel free to post a link to your label site here if you're comfortable doing that. Regardless, there are plenty of ideas for funding and all that. Some are obvious (crowdsourcing campaigns that the label organizes for specific artists/releases, taking a small business loan, etc.) and some are not so obvious (partnering with a small business in a completely different space that may wish to target the same demographic that your label targets, such as a car insurance broker that might want to target your audience, etc.). Example - I once worked with a music promotion company that partnered with an apparel company so that when you bought a pair of pants from the apparel company (for example), you would get a playlist of the up-and-coming artists. Not all collabs like this involve money changing hands, but there are ways to structure them where you receive funds and can use to market and promote, and the donor/investor/supporter gains something of value from you. But I also highly recommend looking at platforms that haven't quite been ruined by marketers and/or artists. POLITICS ASIDE - apps like Clubhouse provide new opportunities to gather crowds around art. Using KZitem to build the buzz around artists and their stories, instead of their music (specifically), which can then build an audience that points people to the music. Using TikTok not for dancing and pranks, but to tease the artistic process in creative ways that engages audiences and then points them towards the music. All of these are *free* tools but most artists and most startup labels use them to simply push music. To me, that's the mistake - fans get tired of always being pushed to music. They want a story. Use those platforms to tell stories about artists and music. Use them to create conversations around art. Authentically build a buzz around people and stories, and the translation to streams and downloads happens. Try some of that?
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