One challenge to Venmo officially expanding is regulation: Nonprofits and regulators are still working through the challenges associated with new donation and solicitation channels.
We can’t wait to see what this formal system looks like: As nonprofits aim to reach and cultivate younger donors, why not meet them on their own turf of smartphones and apps? While the legal details are tested and sorted out, you can still plan for the launch by testing the tool.
1. Give a tutorial
Whether or not your audience is on Venmo, it’s wise with any new donation tool to send your followers an introductory onboarding email to let them know it’s now an option. Outline what Venmo is, why you decided to use it, and how they can use it to donate.
2. @ Yourself
On every fundraising message, whether it’s sent via email or social media, be sure to include your Venmo handle. In emails, you can also link to your Venmo profile page to make it even easier.
3. Say “thank you”
Venmo is a social platform, as much as it is a payment service. Thank donors for their contributions by commenting on the payments!
4. Get competitive
Consider holding fundraising competitions, where “teams” create hashtags and lead crowdfunding campaigns on your behalf. Each team uses a unique hashtag, so your organization can award winners for most people and most money raised.
5. Ask for a lot of a little
Venmo stands out compared to competitor organizations for being the largest source of small transactions under $300.
Find more Venmo and PayPal tips on this guide: www.wholewhale...
Негізгі бет Donating with Venmo vs PayPal ~ Strategies & Examples
No video
Пікірлер: 29