History of Rolls Royce Phantom
Rolls-Royce Phantom (2003)
Rolls-Royce
aka Phantom VII
Production 2003-present
Class Ultra-Luxury
Body Style 4-door, 4/5-seat Sedan
Length 228 in
Width 74.8 in
Height 64 in
Wheelbase 140.1 in
Weight 5478 lb
Transmission 6-speed Automatic, RWD
Engine 6.75 litre twinturbocharged V12
Power 453 hp @ N/A rpm
531 lb-ft of torque @ N/A rpm
Similar Bentley Mulsanne
Maybach 57
Maybach 62
Designer Marek Djordjevic (Exterior)
Ian Cameron (Interior)
The Rolls-Royce Phantom is an ultra-luxury sedan automobile made by Rolls-Royce in Great Britain, a BMW subsidiary. It was launched in 2003 and is the first Rolls-Royce branded car made under the ownership of BMW.
It has a 6.8 L, 48-valve, V12 engine that produces 453 hp (338 kW) and 531 ft·lbf (720 N·m) of torque. The engine is derived from BMW's existing V12 powerplant.
It is 1.63 m (63 in) tall, 1.99 m (74.8 in) wide, 5.83 m (228 in) long, and weighs 2485 kg (5478 lb). The body of the car is built on an aluminium space frame and the Phantom can accelerate to 60 mph (100 km/h) in 5.7 s. It has a six-speed automatic transmission and double wishbone suspension.
The Phantom features side markers on all vehicles (rear ones are red in the U.S. to comply with federal car lighting rules).
An extended wheelbase Phantom was presented in March 2005 at the Geneva Motor Show, which is 250 mm longer than the standard Phantom.
BMW went to great lengths to distinguish the Phantom from their own range. Although some 15 percent of components are shared with other BMW models such as the BMW 7 Series, the Phantom retains the traditional Rolls-Royce design cues.
The intention was to avoid being seen as just an extension to the BMW range. When Mercedes introduced its Maybach luxury saloon, it was criticized of producing "the ultimate Mercedes" instead of a separately branded car. The car shared many components with and looked like the less expensive S-Class Sedan. BMW learned from this lesson, selling the Phantom through separate dealerships where BMWs are not sold, while the Maybach showroom in London also sells the most basic of Mercedes models.
The aluminium spaceframe body is built in a BMW plant in Dingolfing, Germany and the V12 engine in Munich. Final assembly to each customer's individual specification is at a purpose built €100M plant at Goodwood, West Sussex, England. The Goodwood plant contains only two robots to paint the spaceframe body; all other work is done by hand, in respect of the Rolls-Royce tradition.
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See Autopedia's comprehensive Rolls-Royce Phantom Review.
Recent Changes
For 2011, Rolls-Royce has created a bespoke 1/1 Phantom specific to the UAE market. The Baynunah Phantom features BMW-sourced Milano Beige paint, an Everflex tan roof, a gold plated Spirit of Ecstasy, 21-inch seven-spoke wheels, Walnut bur trim with a camel harness-inspired wood inlay, a Starlight headliner, rear lounge seats, and RR logo embroidered headrests.
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