Filmed on Monday, February 26 2024, I drive around Primm, NV to see what's going on.
Primm was initially known as "State Line". In 1996, the town was officially renamed Primm in honor of its founder Ernest Primm, and to avoid confusion with Stateline in northern Nevada.
In the 1920s, Pete MacIntyre owned a gas station at the state line, on a road later designated U.S. Route 91. MacIntyre, apparently, had a difficult time in the gas business, eventually resorting to bootlegging; Primm historians remember him as “Whiskey Pete”.
Primm started as a small motel and coffee shop built by Ernest Primm in the 1950s. Over the years, Primm grew, with Gary Primm, Ernest's son, expanding the area by building casino hotels.
During its heyday, Primm featured family-friendly attractions like the Adventure Canyon Log Flume and the Desperado roller coaster, which was once the world's tallest. However, by the 2000s, Primm's energy waned. In 1998, MGM Grand acquired the casinos from the Primm family, and later in 2007, they were sold to Affinity Gaming.
Prizm Outlets, formerly known as the Fashion Outlets of Las Vegas, is a 370,000-square-foot mall that, as of 2024, is almost completely empty.
The community's economy is based on its three casinos, which attract gamblers from Southern California wanting to stop before reaching Las Vegas, or as a last chance to gamble before leaving Nevada.
Conversely, a store located just over the California state line from Primm sells California State Lottery tickets and games (including the multi-state Mega Millions and Powerball games) mainly to residents of Nevada, whose constitution prohibits a state lottery.
In 1997, the 20th World's Strongest Man competition was held in Primm.
Primm is the location of the Mint 400, the American off-road race.
Primm is home to the Bonnie and Clyde Getaway Car, the vehicle that Bonnie Parker and Clyde Barrow were in when they were shot and killed after being pursued by the police. It was previously located inside Whiskey Pete's, but was moved to the connecting annex between the Prizm Outlet Mall & Primm Valley Hotel & Casino in 2022.
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