In this in-depth Google Ads case study for a DTC brand, we reveal why following advice from Google Reps (aka Google Ads Strategists) might not be the best strategy. Discover how these strategists make you set up multiple Google Performance Max campaigns with no clear strategy, confusing structures, and poorly chosen bidding strategies that didn’t align with the brand's business and performance marketing goals.
Learn from our findings and understand why it's crucial to critically evaluate the advice you receive from Google Reps. This case study will help you make better decisions for your DTC brand’s Google Ads campaigns.
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